Job Description

Title: Senior Planner
Team / Department: Client Leadership Neo Media World is a global, digital-first media agency with more than 1,000 professionals in 40 offices around the world who are dedicated to performance and driving tangible results. We apply a data-driven strategic approach and cutting-edge technologies across all Digital disciplines. Neo is a part of GroupM, the largest buyer of media in the world. Our mission is to be the best in class, full-service global media network that delivers performance results via a 360 strategy. OVERVIEW:
Neo is looking for a Senior Planner with a passion for marketing and a curiosity for media in advertising. This role is in the Client Leadership team and is an integral part in capturing a client\xe2\x80\x99s vision to reach the intended audience. The Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand. The Senior Planner is responsible for our strategic brand work: comms plans, media strategies, media plans. You will have the primary responsibility for supervising the media planning staff on assigned accounts. This job entails providing key strategic input for media plans and reviewing draft plans. You will maintain regular contact with mid-level clients and has the initial level of responsibility for account profitability and business development. YOUR IMPACT:

• Maintain a deep understanding of business, target audiences and wider communications environment
• Maintain day to day client contact and agency contact regarding their area of responsibility
• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights
• Work collaboratively with Insights team to analyze client business situation and identify key objectives for communications
• Understand, embrace, and integrate client and creative agency research into plans
• Contribute significantly to the development of communications strategies that activate consumer insights, drive innovation for clients and provide structure for brand channel presence/priorities
• Support the development of and identifies key roles for media; help to define how media should complement and connect with other marketing activities
• Identify areas for continuous innovation of the agency\xe2\x80\x99s product ensuring the use of strategy and insights in a coordinated manner working towards the same goals
• Supervise the group in interpretation of competitive and other research data
• Collaborate with partner agencies to integrate messaging and creative campaigns into overall media/communications plans
• Act as the liaison between internal teams as well as various partner vendors to ensure media performance
• Develop strategic intelligence via keeping abreast of industry developments, macro and consumer trends, technology (tablet, other tech devices), etc.
• Organize and lead in-person client meetings and conference calls, incorporating staff where needed
• Train junior strategy team members on the usage and applications of tools and resources to gather intelligence and inform insights
• Foster a team-based environment which encourages intelligent risk taking, provocation, and innovation
• Work with management to develop project plans and deliverable timelines, ensuring the team is delivering on schedule
• Grow, engage, retain, and recruit the best talent

YOUR QUALIFICATIONS:

• College Diploma or Bachelor\xe2\x80\x99s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
• 4-6 years of relevant media experience, media planning preferred
• Proven experience with client presentation and reporting
• Knowledge of media buying
• Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
• Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)
• Proficiency with media tools (eg. Prisma)

YOUR QUALITIES:

• Embraces the Agency\xe2\x80\x99s Growth Mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Excellent verbal and written communication skills; strong presentation skills
• Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
• Exceptional organizational skills and detail oriented
• Showcase a natural gift for grasping concepts quickly and making good judgments
• Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks
• Ability to foster collaborative relationships with other cross-functional teams
• Ability to adapt and work in a fast-paced work environment effectively
• Strong capability in customer service skills and communications
• Strong leadership and people skills; ability to manage direct reports
• Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist wherever needed
• Comfortable working with budgets/numbers and a strong understanding of mathematical concepts

ABOUT NEO :
Neo is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

If you require accommodation at any stage of the application process, please contact 416 987 5100.

Neo thanks all applicants, however only those selected for an interview will be contacted.