Job Description

Company Description
Canada Goose isn't like anything else. We’ve built something great, something special – an iconic lifestyle brand with an inspirational and authentic story. Our purpose-based platform HUMANATURE and philosophy that humans are a part of nature and nature is a part of us informs everything we do. From the materials we use to the products we make, everything is meticulously crafted and built to last. At Canada Goose we endure any condition, observe every detail, and take the long view in order to keep the planet cold and the people on it warm. Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking


The Sr. Manager, CRM is responsible for strategy, forecasting, building and end to end management of direct to consumer and omni channel CRM programs for Canada Goose globally. You work closely with cross functional partners and regional teams ensuring best in class personalized programs supported by data and technology. You stay abreast of current CRM trends and technologies and are a thought leader in this space.
Key Responsibilities:

• Lead the strategy, planning, development, and implementation of direct to consumer and omni channel communications ensuring they are on brand and personalized based on where a consumer is in their consumer journey
• Cross functional CRM lead in the planning, consolidation, and implementation of all relevant consumer data into one single source of truth for Canada Goose through a Customer Data Platform (CDP)
• Be a consumer advocate within Canada Goose in the development of hyper-personalized CRM strategies to drive customer engagement and retention through customer lifecycle journeys and automated triggers
• Maintain working knowledge of industry best practices and changes in platforms, and identify how they impact existing program
• Support in the management, solutioning and integration of CRM technologies including but not limited to, Salesforce Marketing Cloud, Mobile Connect and Microsoft D365, to support customer, community and commercial programs
• Continuously improve the integrity of data in the CRM system. In being the champion, you influence others to enhance the quality of data
• Data legislation knowledge globally (GDPR, CASL, CAN-SPAM, CCPA)
• Monitoring, resolving and escalating issues as they arise
• Manage relationship with marketing technology vendors to understand application roadmaps, planned enhancements and updates. Using this to inform the team of new efficiencies and features
• Support management of CRM digital budget and priorities

• 8+ years experience managing digital marketing programs
• Advanced knowledge of Salesforce Marketing Cloud required
• Salesforce certification is an asset but not required
• Experience with web analytics tools (including Google Analytics, Webtrends, and/or Omniture)
• Proven experience with online marketing, automation solutions, marketing systems and CRM
• Experience developing, mentoring and leading high performing teams
• Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools (ex., PowerBI, Datorama)

• Experience with developing sustainable processes to improve efficiency and maintain data integrity
• Deep understanding of CRM practices and trends
• Ability to work with stakeholders, understand requirements and drive a plan forward
• Strong independent decision-making, organizational, planning and problem-solving skills
• Exceptional attention to detail and committed to a high degree of accuracy
• Excellent time management skills, the ability to manage multiple projects and to work in a fast-paced, team environment
• Entrepreneurial spirit
• A clear sense of urgency to achieve results with a “can-do”, “let’s make it happen” attitude
• Egoless nature
• A continuous learner, passionate and determined
• Follows through consistently on work commitments and stops at nothing to deliver exceptional results

• Hybrid work environment