Job Description

We're looking for a Social Media Manager who understands marketing and the role social media plays within it.
Bonus if you have a passion for the piano!
Who we are (Musora Media) At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centred communities.
Jared Falk founded his first online lesson community in 2003 and has been steadily growing online education communities since then. Over time Musora Media has become a multi-faceted business that includes online media properties, digital and physical products, and an online education platform with over 180,000 students.
While we love all instruments, we currently have communities for drums (Drumeo), piano (Pianote), guitar (Guitareo) and voice (Singeo) within our online membership.
Underpinning all of our efforts are two simple goals:

• Create more musicians

• Keep them playing longer

As a team member, you will be responsible for helping us create new musicians and developing a culture of continuous learning and self-improvement.
Who you are...
Piano players are? different.
We?re deep thinkers, creative, and a little too self-deprecating. We can look at a musical score and see possibilities, not gibberish. And we?re dedicated. After all, it take work to play this instrument (but that?s what makes it so rewarding).
Can?t relate? Then this job probably isn?t for you.
Nodding your head? Keep reading.
At Pianote, it?s our mission to create more piano players. Because we truly believe the world is better with music. And we?re looking for someone with the marketing experience, social prowess, and musical empathy to help us connect with piano players all over the world.
We?re looking for the Pianote Social Media Manager.
You need to be creative but organized; original but on top of trends; bold but empathetic. And, ideally, you need to play the piano.
Here?s what that means?
Job Overview: The Social Media Manager is responsible for the strategy, content, and engagement for all of Pianote?s social channels.
Key Duties: You will be the sole owner in managing Pianote?s social media channels:

• Manage a consistent posting schedule, engage with Pianote?s audience, and maintain excellent channel health on all major social platforms:
  • YouTube (1.3M subs): 1-2 videos per week
  • Instagram (197K followers): 1-2 posts per day
  • Facebook (513K followers): Post as necessary
  • TikTok (65K followers): 1-2 posts per day

• Content Curation & Creation
  • Collaborate with production & creative teams to facilitate the production of original social content
  • Generate and edit your own engaging content

• Artist Relations
  • We get world-class artists at Pianote. It will be your role to help showcase these amazing talents and create content they would be proud to share

• Monitor & implement organic lead-generation initiatives
  • Giveaways, valuable free resources, outlining graphics & carousels

• Stay up to date with emerging social trends, tools, platforms, features, and opportunities

Responsibilities:

• Maintain a social media calendar for all platforms.
• Maintain social media best practices across all social platforms.
• Collaborate with Pianote marketing leadership for brand positioning and consistency.
• Work with our Creative and Production teams to get the content you need to make an impact.
• Report on social media performance each week.
• Artist Relations: Ensuring you speak on behalf of Musora while interacting with artists and maintaining a positive and professional environment.
  

Key Qualifications: We want to harness your strengths while supporting your development ? and we?re looking for somebody exceptional in a few areas:
Experience:

• 3+ years of social media experience.
• Excellent copywriting skills.
• Working knowledge of SEO and Google Analytics.

Skills, Abilities and Other Attributes:

• Organization. Pianote has a growing team. That means you?ll need to stay on top of multiple schedules, studio bookings and more to ensure we?re hitting marketing deadlines. You?ll have studio crews at your disposal, creative departments to help with graphics, and production teams to provide you with awesome video content. But you?ll need to organize them.
• Detail Oriented. Millions of people see the words we write and the videos we release. You need to catch spelling errors, identify schedule conflicts, and have deep empathy for our audiences.
• Education. Ideally, you?ll have a minimum of two years and preferably a 4-year degree in a business-related university program. Marketing education or training is a big boost!
• Piano Player. You love the piano, and you know how to talk about it. You know what gets piano players excited. You know what they struggle with. You know how to connect and help someone see progress.

• Ability to exhibit the Company's Core Competencies, which include our three core values: Empathy, Passion, and Grit, as defined on our company website.

Key Performance Indicators: For all major social platforms, your performance will be based on:

• Followers/Subscribers
• Views/Reach/Engagement
• Lead Generation

Reporting Structure: You will report to the Pianote Marketing Director
Job Details:

• Compensation. This position pays $65,000 (negotiable, based on experience)
• Location. Onsite at our Abbotsford, BC office ? hybrid work is an option after an onboarding period.

• Full time.

What we offer you:

• Onsite or Hybrid environment.
• Full-time.

• Career Growth. You?re joining a growing team; we care about your career growth! We?re always open to learning what you need to be successful and will do our best to work with you to make that possible!
• Learning and Development. We encourage our employees to learn and develop their unique talents and strengths and offer Gallup-Clifton Strengths coaching and workshops.
• Benefits. Physical & mental health benefits, prescriptions, dental, and vision benefits - we care about our employees and want to ensure YOU have the benefits you need to stay healthy and well.
• Paid time off. We understand and value the importance of rest and recovery, including time away from work! (Plus, you?ll get your birthday off .)
• On-site gym. We have a miniature ?iron paradise? you?re welcome (encouraged, even) to use at your leisure.
• Onsite SNACKS. Including an assortment of drinks (alcoholic and nonalcoholic), Cliff bars, fruit, and a delicious assortment of cheeses.

At Musora Media, we want you to bring your unique self to work and play. Please let us know if you require any accommodations at any stage in our hiring process. We will do our best to provide reasonable accommodation.
Musora Media Inc. is an equal opportunity employer committed to diversity, equity, and inclusion in the workplace. We believe that diversity, equity, and inclusion are a necessity and that all humans have strengths, skills, and abilities that are unique and valuable. We do not permit discrimination or harassment of any kind. This includes all employment practices within Musora Media because we hire based on qualifications and business needs. We truly care about ensuring a transparent culture where everyone feels welcome, heard, and appreciated.
Please note that while we offer flexible work environments, we are a Canadian company and cannot sponsor visas for this position. You must be eligible to be employed in Canada to be selected, meaning you must be a Canadian Citizen, a Permanent Resident of Canada, or have a valid Canadian work permit. If you have an existing work visa and require certain documentation to assist with renewal, our People & Culture team would be happy to help.
All offers are contingent upon the successful completion of background checks and/or employment verification results.