Job Description

Overview

We\xe2\x80\x99re Central Station and we\xe2\x80\x99re a different kind of agency with unique skills. For clients looking for branding, innovations, physical experiences, or digital marketing \xe2\x80\x93 and when it must be best in class \xe2\x80\x93 we\xe2\x80\x99re here for them. We\xe2\x80\x99re independently owned by three partners from different disciplines. We knew there was a better way of creating work that is Central to clients today, so we built an agency around it. We\xe2\x80\x99re 44 people and growing. We have a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers, and production people. Our client roster spans a broad range of product categories. Most are Canadian, some are North American, and a handful are Global. Some use us for B2B, some B2C and others, both. Most have been with us for 7-20 years, others we\xe2\x80\x99ve targeted and acquired over the past 2-3 years. Our top clients include IKO Industries, Hudson\xe2\x80\x99s Bay, Nike, KPMG, Arterra Wines, Christian Dior, Humber River Hospital, Wajax, Dyson, Two Bears Coffee and Deciem.

Logistics

Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we\xe2\x80\x99ve mostly been working from home/remotely since March 2020. Now that it\xe2\x80\x99s safe to return to the office, we have implemented a Flexible Work Options Policy that give our team a desirable balance between primarily working from home with the option for collaborative time in the office.

The Social Media Manager will work closely with the Senior Social Media Manager, and report directly to the VP-Director, Digital Marketing. They will be joining a growing digital team that boasts specialties across SEO, social and paid media marketing. We thrive on delivering incremental performance growth, in a fast-paced, agile work environment. This position is full-time and we\xe2\x80\x99re looking to fill it (with someone great), as soon as possible. This person will support our social media services. They will craft and implement organic content strategies across active social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.

Key Responsibilities

• Manage our organic social media management services and the day-to-day activities including:
  • Develop relevant content topics to reach the company\xe2\x80\x99s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Support our community team to monitor, listen and respond to users in each brand voice, while keeping a focus on high-level business objectives.
  • Conduct online advocacy and create communication streams with partners for cross-promotion.
  • Develop and expand community and/or influencer outreach efforts.
  • Maintain branding of each client\xe2\x80\x99s social media platform with assistance from design team (i.e. post creative, cover photos, avatars, video thumbnails, etc.)
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each.
  • Analyze key metrics and tweak strategy as needed. Compile reports for clients showing results (ROI).
• Become an advocate for the client in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive social plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Implement ongoing education for themselves, the clients, and our internal teams.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
• Monitor effective benchmarks for measuring the impact of social media. Analyze, review, and report on effectiveness to maximize results.
• Develop short creative briefs for each social task that requires design support.
• Develop and grow meaningful relationships with clients by demonstrating a strong sense of responsibility and care for the success of their work.

Ideal Qualifications

• Minimum 2+ years\xe2\x80\x99 experience working as social media coordinator, agency background preferred.
• Extensive knowledge working with Facebook, Instagram, LinkedIn, Twitter, TikTok, and Pinterest, and understanding of how each platform can be leveraged for different goals.
• Maintains excellent writing and language skills.
• Extremely organized and detail oriented, with proven expertise in juggling multiple projects in a fast-paced environment. Practices superior time management.
• Strong interpersonal/communication skills with a proven ability to collaborate with cross-functional agency peers.
• Confidence in your own point of view, and a willingness to push for great ideas.
• Possesses knowledge and experience in the tenets of traditional and digital marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company\xe2\x80\x99s field.
• Is a team player with the confidence to take the lead and work well with others. (i.e. content development, creation and editing of content, and online reputation management).
• Has reliable tech fluency and an ability to pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of \xe2\x80\x9cSearch and Social.\xe2\x80\x9d
• Demonstrates winning customer service techniques such as empathy, patience, advocacy, and conflict resolution.
• Possesses the ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
• Experience with project management software and other communications platforms like Sprout Social, Trello, JIRA, Semrush, and Slack.