Job Description

Endy is looking for a collaborative, curious, and creative Social Media Manager to join its Brand Strategy & Communications team. In this role, you will own each of Endy\xe2\x80\x99s organic social media touch-points with customers, including content planning, posting, copywriting, reporting, and growth.


Our ideal candidate recognizes the power of social media to drive brand love and build meaningful, two-way relationships with new and loyal customers. You are a strong writer, passionate about growing the Endy brand through social, and enjoy social media and community-building almost as much as you love sleep.

What You\'ll Do:

• • Build on and execute Endy\xe2\x80\x99s organic social media content strategy with three primary goals: grow audience, increase community engagement, and drive clicks & conversion
  • Generate, repurpose, edit, publish and share content (original text, images, or video) to engage, attract, and connect with our social community across all organic platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok)
  • Create a dynamic social content calendar, achieving KPIs through effective content planning and real-time customer engagement
  • Monitor and analyze social media performance metrics to identify opportunities for improvement and optimization
  • Craft engaging copy for social media channels, adapting Endy\xe2\x80\x99s brand voice to social platforms
  • Collaborate with cross-functional teams to create buzz around new products, partnerships, retail launches, employment opportunities, and other brand news
  • Monitor all mentions and DMs, directing inquiries as appropriate
  • Surface insights for the organization based on social listening, market trends, and platform innovations
  • Monitor and engage with UGC and influencer content daily across platforms
  • Work with PR and HR teams on initiatives to forward employee advocacy, employer branding, and thought leadership through social
  • Stay up-to-date with the latest social media trends, tools, and best practices and implement them into Endy\'s social media strategy

Who You Are:

• • 4+ years of experience in social media marketing and content marketingAutonomous, independent, and self-motivated\xe2\x80\x94with support from your manager, you largely find your own path to achieve aggressive KPIs
  • Direct experience in growing a following on social media on behalf of major, mid-size, startup or personal brand
  • Savvy and knowledgeable in social platforms such as Instagram, TikTok, Reddit, LinkedIn, YouTube, and more
  • Proven ability to be highly creative and innovative, including experience developing engaging social content
  • Strong analytical and problem-solving skills, with the ability to use data to inform social media strategy and decision-making
  • Experience with social media advertising platforms, such as Facebook Ads Manage
  • Knowledge of SEO best practices and how they apply to social media is a plus
  • Strong time management and communication skills
  • A curious, passionate, and collaborative team member, motivated to grow in a fast-paced environment and help team members achieve their goals with your expertise
  • Passionate about protecting the brand and keeps a finger-on-the-pulse of relevant Canadian news and trending topics
  • Exceptional written, verbal, and interpersonal skills
  • Sharp visual eye with working knowledge of graphic design tools (i.e. Photoshop, Illustrator, InDesign, Canva)
  • Bilingualism (French/English) considered an asset

Don\'t meet every single requirement? At Endy, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you\'re excited about this role but your past experience doesn\'t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles!

We thank all applicants for their interest in Endy; however only those selected for an interview will be contacted.

Endy is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.

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