Job Description

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Our bottom line is different.

There\'s something special about working at ATB, and it\'s been recognized on every that matters. Maybe it\'s our exceptional culture where your is supported through market-leading benefits and you\'re free to bring your whole self to work. Maybe it\'s our commitment to a growth mindset and our unrelenting thirst for for fellow Albertans-even the ones who aren\'t our clients.

Whatever it is, you won\'t find a more genuine, driven and knowledgeable group of humans anywhere. We foster a culture of purpose, performance and possibilities. We engage with intense curiosity, and bring our whole selves to work, every day. We know it starts with people like you, so take a chance and start with us.

Location: Calgary or Edmonton #LI-Hybrid

Apply by: June 6, 2023

Payband: $110-$110K per year

# Positions available: 1

Leader Name: Neil Smith

**Please note this is a 12 month contract opportunity

As ATB\'s next Social Media Manager, you will be an important contributor in our Digital Center of Expertise (DCoE). Reporting to the Director of Digital Channels within Culture, Communications and Marketing (CC&M), this role will work in partnership with the Social Media Coordinator, as well as digital strategists, marketing experts, content producers, writers and designers to coordinate and execute optimized programs and campaigns supporting a variety of business objectives. The successful candidate will have an intuitive understanding of social media content and strategy, community management, listening and reporting, as well as an up-to-the-minute feel for major platforms based on recent first-hand experience working with active, growing social channels, most likely within a digital publishing or brand environment.

Key Responsibilities

• Translate digital marketing and content strategies into social media marketing plans that drive engagement, website traffic and build the ATB brand.
• Work with digital strategists and other marketers to create holistic marketing plans including a variety of digital channel activations
• Create and execute social media posts. This will include working with writers, designers, and strategists, as well as writing social copy, curating content, and basic graphic design, where applicable.
• Drive growth of our social media audiences, with a focus on effective engagement of these audiences
• Provide leadership within the social media, digital channels and CC&M teams
• Actively collaborate and engage with social media accounts of ATB ambassadors, partners, stakeholders, and community members.
• Provide guidance to the social media response team in regards to monitoring and responding to direct messages, mentions, hashtags, comments, etc. Follow protocols in monitoring for negative feedback and escalating as applicable.
• Identify and share timely and relevant ATB partner, stakeholder, and key community member content to be shared from ATB\'s social media channels.
• Use Social Media Marketing tools to build social media reports and listening projects as required.
• Provide insight on audience preferences, content performance, opportunities and more.
• Acquire and track permissions for user generated content (UGC) from ATB Ambassadors, partners, stakeholders, and key community members.
• Assist in developing optimal posting schedules considering campaign, client engagement, and social media metrics.
• Stay abreast of the latest and emerging trends in social media and performance marketing.
• In collaboration with the Social Media Coordinator, enable other teams to use social media publishing, reporting, and listening in a cohesive and effective way.
• Provide support in additional digital marketing initiatives as required.

Core Skills:

• Understanding of social media\'s role within the digital marketing mix.
• Effective storyteller, with an understanding and appreciation of specific audience needs.
• Deep knowledge and understanding of all relevant social media channels including Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat and other emerging platforms.
• Ensure the brand voice and personality is communicated consistently across all social media channels.
• Strong organizational skills.

Observable Behaviours:

• Passion for social media marketing with demonstrable experience achieving KPIs related to social channels.
• A strong team player who is adept at building relationships and accountable to achieving shared goals.
• A growth mindset. You can adapt to change and are always looking for innovative solutions.
• Exceptional communication skills, written and verbal.

Requirements:

• Relevant post-secondary education.
• 5-7 years experience coordinating social media channels and executing social media campaigns.
• Experience creating social media content and engaging on social media in a manner that aligns with an organization\'s brand voice, tone, and identity.
• Experience utilizing social media management tools. (e.g. Emplifi, Sprout, Hootsuite, etc.)
• Familiarity with online marketing strategies and marketing channels.
• Additional digital marketing skills (web, SEO, email etc.) considered an asset.

At ATB, we know that as you develop in your career, you gain many transferable skills. If you believe your experience and qualities are what we are looking for, please consider applying.

Interested? If you know one of our team members, reach out to them BEFORE applying and ask them for a referral link to help your application stand out.

Online applications are preferred. Please reach out if you require any accommodations.

Benefits:

Be great. Be you. Believe.

We are dedicated to building a workforce reflective of the diversity within our communities and creating an environment where every team member has what they need to reach their potential. We encourage candidates from all equity-seeking groups to apply.

What happens ?

Thank you for applying online. If you are shortlisted for this opportunity, you will hear from us after the posting close date regarding next steps. We might ask you to participate in a or phone interview. If you require any accommodations, please let us know.

Stay in touch!

ATB is excited to know you\'re interested in a career with us! Follow us on , and to get the inside scoop on what our team is up to.

ATB Financial