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Digital Marketing & Media Manager - 15 Month Contract

Date: Aug 4, 2023

Location:

Toronto, ON, CA

Additional Location:

Function: Marketing

Seniority Level: Associate

Employment type: Temporary

Workplace Type: Hybrid

Company: Forty Creek Distillery Lt

Campari Group is a leading global player in the luxury spirits industry, with a portfolio of over 50 premium and super premium brands including such iconic brands as Grand Marnier, Forty Creek Whisky, Espol\xc3\xb2n Tequila, SKYY, Aperol, Appleton Estate, Wild Turkey, Russell\'s Reserve and Campari. Through brand building, innovation, development and acquisitions, Campari Group continues to create a story with consumers by building value in our brands and categories.

At Campari Group it starts by setting the bar high and developing brands through the inspiration and creativity of our people. Not only do our brands create a captivating, unique experience but so do the people behind the brands. This is a company where leaders are created, and our people and brands are our passion.

In 2023 Campari Canada was awarded the Great Place to Work Certification! Being certified now more than ever celebrates our dedication to our People and to creating great workplace experiences. At Campari Canada we strive for a high-trust, high-performance workplace, we are a company with Great Brands and Great People.

Campari Group is a leading global player in the luxury spirits industry with a portfolio of over 50 premium and super premium brands including such iconic brands as Grand Marnier, Espol\xc3\xb2n, SKYY, Aperol, Appleton Estate, Forty Creek, and Campari - a key ingredient in one of the most famous Italian cocktails in the world, the Negroni. Through innovation, development and acquisitions, Campari Group continues to create a story with consumers by capturing the spirit of \xe2\x80\x9ctoasting life together\xe2\x80\x9d.

At Campari Group, it starts by setting the bar high and developing brands through the inspiration and creativity of our people. Not only do our brands create a captivating, unique experience but so do the people behind the brands. This is a company where leaders are created, and our people and brands are our passion.

As Media & Digital Marketing Manager, you will work closely with the local Marketing team, as well as Global Marketing Capabilities team, to accelerate Campari\'s brand growth and Digital Marketing transformation in Canada. You will also be working closely to manage the Canadian company\'s relationship with the media agency-of-record, including optimizing the resourcing and deployment of approximately $4 Million in media spend. This role will be instrumental to managing and executing Campari Canada\'s overall marketing and digital marketing activities, working with both external agencies and partners for brilliant execution and implementation.

Sound exciting? It should!

The mission of this role is to strengthen Campari\'s presence consistently across media and digital channels, fostering consumers\' online engagement and consideration, and driving the efficacy of our digital content deployed along consumer and shopper journeys.

The position is in Toronto where Campari Canada is located. To learn more about Campari visit us at

KEY RESPONSIBILITIES

Media: Lead media agency to develop strategic plans and ensure agreed plans for all media activities are executed with best practices.

Work hand-in-hand with the media agency to set up Media Mix Modelling for the Campari portfolio.

Regular management and tracking of media approvals and spends across brands and at the portfolio level via close discussions with GSM and the media agency of record. Sharing of performance and execution insights for total media regularly with key stakeholders.

Connection and media planning process as part of brand planning, to ensure consumers are at the core of our media strategies and that defined KPIs are in place.

Locally deploy the media (both traditional and digital) strategy across the ecosystem of Paid and Organic channels, supporting Brand Managers as they plan, implement, and leverage media channels to deliver brand marketing objectives.

Achieve excellence in Paid Digital Media campaigns, managing the execution of activation (e.g Paid Social, Display/Video, Paid Search, Programmatic, eCommerce media etc.), including performance measurement and optimization.

CRM & Email: Lead customer relationship management strategy and execution of email campaigns across the portfolio.

Manage data governance at Campari working with legal, IT and DPO to ensure the Canadian market is compliant with local privacy and data collection laws.

Data collection and hygiene strategy to grow opt-in, engaged contacts across the portfolio and develop new touchpoints for acquisition.

Lead contact segmentation, nurture stream, e-commerce and tactical email campaigns across the portfolio.

Website & SEO: Lead website management and SEO strategy on localized sites across the portfolio.

Manage the CMS for websites across the portfolio to optimize user journeys, content to reduce bounce rate, increase time on site and online revenue.

Manage the SEO agency to accelerate blog and content strategy across the portfolio to increase organic traffic.

Report on search insights to the business as part of strategic planning and quarterly business reviews.

Organic Social: Lead organic social, listening and amplification strategies supporting Campari brand teams.

Manage organic social media agency and assist in the development of brand playbooks.

Manage organic social and competitive listening dashboards on Sprinklr.

Manage Ambassador program, content creators and influencer identification, negotiation and programs.

Collaborate cross-functionally with teams

Work in close partnership with local Marketing roles and Global Digital Marketing to ensure consistent media strategy deployment and sharing of lessons learned, including how to best leverage data to develop new insights and measure effectiveness.

Budget setting and Agency briefing: collaborate with Brand Management teams on briefs, budgets, reports and results analysis.

Cross-channel campaign planning/management: Coordinate with Experiential Marketing, PR, Social & Advocacy, Customer and Channel Marketing, Brand House and eCommerce leads.

Manage Agency and external partners/publisher relationships

Manage local media and digital agency leads, in-line with Global agreements

Build relationships with key local media owners, engage local contacts of global partners (e.g. Google, Facebook, \xe2\x80\xa6)

Key Relationships

Internal:

VP Marketing

Digital Media Specialist

Local Consumer Marketing, Customer & Channel Marketing, Sales, Finance, IT

Global Digital Marketing team

External:

Media, PR, and Social Digital Agencies

Media vendors/publishers

Key global partners (e.g. Facebook and Google)

Creative agencies

Other external services providers (e.g. Content performance measurement tools, content production freelancers, \xe2\x80\xa6)

Skills

Working knowledge of the main digital media platforms:

Google Ads, Google Analytics, Google Campaign Manager/Ad servers, Facebook Business Manager

YouTube and Online Video networks

Programmatic buying platforms like Google DV360

Ad verification tools like MOAT, Double Verify

Social listening/publishing platforms (e.g. Sprinklr, Socialbakers, Hootsuite, Brandwatch

SEO tools like e.g. SemRush, Kwfinder, Search Console

Content performance management tools like CreativeX, DAM

CRM systems (Microsoft Dynamics, Klaviyo)

Accustomed to digital media jargon and KPIs (e.g. CPM, CPC, engagement rate, frequency cap, audience targeting, viewability, link clicks, 3s views, etc.)

Previous experience leveraging and assessing data for key insights (e.g. social listening, sentiment analysis, KPIs like mentions, hashtag, engagement rate, reach, \xe2\x80\xa6), SEO optimization, content efficacy assessment (e.g. visibility, engagement rates, formats, lengths optimization rules, \xe2\x80\xa6)

Excellent agency/partner management skills

Comfortable being the local subject matter expert for media, organic social, data privacy, email, website ux, SEO, influencer etc

Excellent verbal, written communication, and presentation skills

Robust experience in stakeholder management, both local and foreign, internal, and external

Fluency in English and ability to communicate at all levels

Ability to work autonomously, managing priorities, and multi-tasking across numerous work streams

An entrepreneurial mindset and autonomy within a collaborative environment

Strong interpersonal, communication and influencing skills

EXPERIENCE & EDUCATION

8-10 years of "rounded" experience in digital marketing, with exposure to both traditional and paid digital media, organic social, influencer, crm/email, website and seo.

Delivered outstanding results in consumer acquisition and engagement by delivering growth in conversations around the brand and growing an active consumer database

Exposure to e-commerce and e-commerce media (e.g. Amazon)

Prior experience in media/digital agency is a strong plus

Relevant experience in Consumer Packaged Goods, with experience in Spirits/Beverages being a strong plus

Ability to work in a fast paced, dynamic team environment

Degree in Marketing, Business Administration or Communication or equivalent is a plus

Other

Ability to travel up to 25% of per year.

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual\'s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

To learn more about Campari Group, please visit .

Please enjoy our brands responsibly.

Note to Applicant:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Campari Group strongly believes in protecting the sanctity of all intellectual property rights - both Campari Group\'s and those of others. The failure to respect the rights of others can result in serious consequences for all concerned. We encourage you to err on the side of protecting and not disclosing confidential, proprietary or trade secret information that any party has stated to be (or that you believe is) confidential, proprietary or a trade secret.

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