Job Description

Axonify is an intelligent workforce enablement solution that supports 3.5M frontline workers. We believe all frontline employees should be empowered with the tools, knowledge and support to be inspired to do great work every day.

We offer a bite-sized learning experience, gamified training & reinforcement and a two-way, real-time communication solution, all in a personalized experience that fits seamlessly into the flow of work.

As a Senior Product Marketing Manager, you live and breathe product marketing and know the immense value this strategic function brings to an organization. You will be responsible for core go-to-market activities and ongoing product success throughout the product lifecycle, defining product positioning by understanding the market, buyers and key competitors. This role synthesizes information and serves as an internal and external evangelist and influencer to ensure all sales, marketing and buying teams (prospects) are equipped with the right tools, knowledge, and information to properly position the Axonify solution to ensure we continue to win in the market.

The things you'll do:

• Product Positioning and Messaging: Differentiate and elevate the Axonify solution with strong positioning and messaging that cuts through, as well as relevant customer stories
• Sales Enablement: Work with the enablement team to develop and deliver product-related assets and training to support the success of the Axonify BDR and sales team
• Content Development and Demand Generation: Support our industry programs teams to create and deliver product-related content (webinars, blogs, e-books, web content, customer stories, collateral etc.) to put our product into context for the people we serve, and increase Axonify's presence as a thought-leader within the industry and support the buying process
• Analysts and Awards: Work with PR team and industry associations, analysts, influencers and media agencies to track and submit Axonify applications for product reviews and awards
• Product Release Process: Quarterback the launch of new features and releases both internally and to the market
• New Product Go-to-Market: Work closely with cross-functional teams like product, sales, development, customer experience and the product management team to flawlessly bring new products to market
• Other duties as required

The things you bring:

• Professional Experience: 10 years of software marketing experience ideally with a minimum of at least 2 years in a product marketing role.
• Knowledge: Strong understanding of B2B sales, marketing funnel and how businesses purchase software
• Experience: Understanding of full-stack marketing mix including market/competitive assessment, content and digital marketing/demand generation, marketing/sales collateral development and more
• Performance Mindset: Able to both think strategically and roll up your sleeves and dig into the details.
• Cool under pressure: Results-oriented, resourceful, and able to handle the pace, shifting priorities and multiple demands in a rapidly growing company and dynamically changing market
• Strong communications: You're comfortable presenting to large audiences and delivering sales training sessions/webinars
• Passion to get-it-done: You're a self-starter who provides creative solutions to business challenges. You're independent and take-charge while being a consummate team player
• Powerful influence: You can influence and motivate people to take action at all levels and functions across the organization and beyond with customers, partners and analysts

Work location:

You will have the flexibility to choose how you work - in office, virtually or a combination of both. You will be provided with the tools, resources and support to ensure success regardless of where you physically work.

The things you'll enjoy:

• An impactful product that gives back to the communities and frontline workers that support our everyday lives.
• People with great attitudes that lead to great results through our values of Collaborate, Be Bold and Get It Done.
• A diverse Axonifam that celebrates unique perspectives and experiences that add richness to our culture.
• Leaders who trust deeply and who leverage our skills, adapt to us as individuals and encourage us to be our best selves.
• Flexibility and choice. Early riser? Great, we offer flexible work hours while still being available to our customers and peers. Prefer to work from home and in the office? No problem, we operate on a hybrid model where you work in the location that supports your personal and professional life. Mac over PC? Take your pick because we want you to have the equipment that you are comfortable with. East or West coast? We have employees that span across Canada, the US and the UK. Eid or Christmas? Our Flexible Holiday Program supports you to take the days off that matter to you.
• Professional growth. We're learning experts and our excitement goes beyond our product. Not only do we offer Axonifiers daily learning, continual growth and broad experiences, we also offer a Professional Growth Spending account to encourage more development even outside of work hours.
• Wellbeing that supports our lives away from work. We love what we do, but we also love our lives away from Axonify and we encourage employees to enjoy their personal lives with generous vacation time, Axonify holidays, personal days, competitive benefits with a Wellness Spending Account, and in-house workshops such as yoga, financial planning or mental wellbeing and self-care.

Ready to join the Axonifam? Here's what's next.

We know that what you bring may not look exactly like what we have listed here. And that's ok if you don't check every box! If you check off more than a few - great! We'd welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Our Talent Acquisition team reviews every resume and cover letter submitted and are committed to providing an outstanding experience throughout your journey with us. Learn more about our candidate experience by visiting us at .

We believe our team's unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the Axonifam. And while the journey is continuous--always learning and adapting--we know that when we help each other grow, we can achieve amazing things together.

We want to remove barriers that may limit you from joining Axonify. Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.

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