Job Description

Acuity Insights is an EdTech product and research company in a high-growth phase:

We have a clear vision and product roadmap, a newly designed and launched market category, preparing to debut new product names, and expanding into new vertical markets.

Right now, we are seeking a seasoned product marketer with deep market and competitive intelligence expertise to lead our marquee product line, advance our leadership and growth in existing markets, and launch us into new markets.

Opportunity and Impact

As Senior Product Marketing Manager for our Admissions products, you have the chance to develop and lead strategic plans, synthesize insights to drive product roadmap prioritization and considerations and present plans and recommendations to senior leadership for buy-in.

To build your understanding of the motivations and needs of our market, you\xe2\x80\x99ll lead and conduct market research in close collaboration with cross-functional teams.

In partnership with our Product Management team, you get to prioritize roadmap developments, pilot and launch new products, create and execute winning go-to-market strategies for new products, features and services, and ensure the in-market success of existing products in your portfolio.

In this role, you\xe2\x80\x99ll lean on your knowledge and strengths to create and test compelling, segmented product messaging, pricing and packaging, internal communication and enablement, and communication campaigns. You will also build out your knowledge base of buyer personas, competitive intelligence and battle cards, and other enablement collateral.

As a core member of our Product Marketing team, you get to leverage your knowledge and lessons learned to optimize our go-to-market process, ongoing product communications and market intelligence strategies. That also means you\xe2\x80\x99ll partner closely with the Director and other team members to align on better product marketing processes and practises and drive product marketing strategies.

The Senior Product Marketing Manager role is a full-time position and reports to our Director of Product Marketing. We welcome applications from across Canada.

In this role, you will:

• Define growth opportunities and craft long-term strategies (1-3 yr) for your product categories
• Lead cross-functional working teams related to your product categories, ensuring key project stakeholders and leadership are engaged and updated appropriately on the strategy and key project status
• Work closely with product management to provide market and competitive insights that help with the evolution of products and solutions in your portfolio and ensure ongoing collaboration on bringing products, solutions and features to market
• Work closely with Sales, Customer Success, Enablement and other Marketing team members to support revenue goals for your product portfolio
• Assist in establishing common practices & expectation setting across PMM function
• Consolidate and synthesize information from a variety of internal and external inputs to inform product roadmap prioritization and go-to-market strategies
• Lead, coordinate and execute go-to-market plans, including enablement, internal communication, and external campaigns
• Make packaging and pricing recommendations based on market, customer and competitive intelligence
• Enable Sales, Customer Success and the rest of the organization with powerful collateral and proven, consistent messaging for each product
• Perform ongoing market research and competitive intelligence to evaluate opportunities and risks
• Have a deep understanding of the customer lifecycle and identify opportunities for growth and optimization
• Set, track and measure goals on short and long-term scales

In 12 months, you will:

• Have established a cadence for influencing roadmap plans and prioritization
• Have a 1-2 year vision for your product category that considers acquisition, engagement and retention: roadmap, narrative, GTM calendar & cadence, and lifecycle management
• Have made recommendations to improve processes and inform overarching product marketing strategy
• Actively contribute to annual and quarterly goals (WIGs and KRs)
• Have an intimate understanding of our customers and their needs
• Be known as a subject matter expert who is viewed as being curious, caring, and driven to solve complex problems using smart marketing initiatives
• Be a source of new ideas around strategy for driving sales and product-led growth
• Be known as a champion of cross-functional meetings and workshops that drive collaboration and proper prioritization of marketing activities

To thrive in this role, you:

• Are a seasoned B2B product marketer who has had a chance to hone your craft through professional training and varied experiences, developing go-to-market strategies, launching products, taking new products to market and supporting the growth of products in market
• Bring deep expertise in competitive intelligence research
• Enthusiastically observe and systematically leverage market insights and trends to enable your work and inform high-stakes business decisions
• Are a driver of cross-functional collaboration and have success influencing, persuading, and creating alignment with Product Management, Sales, Marketing and Enablement teams
• Are someone with a foundational understanding of enablement, selling and buying processes, audience personas, segmentation, messaging, GTM, pricing and growth strategies
• Lean on your project management skills to coordinate and execute your work

To thrive at Acuity, you are:

• Caring toward people. You show up, take time to listen and understand, encourage and support, and don\xe2\x80\x99t shy away from providing feedback and mentoring and teaching others to help them grow.
• Curious by nature and open to possibilities. You like to explore, ask questions, experiment, and learn.
• Driven to problem-solve and biased towards action.
• Adaptable and outcome-oriented with a preference for fluid and changing work environments where you get to build, make a visible impact, and positively influence change and progress.
• Someone with strong yet loosely held opinions.
• Purpose-driven and feeling inspired by our mission.

The selection and interview process:

We designed our process to deliver an equitable and memorable experience. It is a two-way discovery, and we encourage you to ask us lots of questions along the way.

Here are the general steps you can expect:

• Selection. An actual human - not bots - reviews your resume and assesses your experience and application responses for alignment with hiring criteria.
• Intro Conversation. If selected, we invite you to share the story behind your resume and professional interests and learn more about the role, team and company. (45-60 minute phone call)
• Meet The Manager. Have an in-depth conversation about relevant experiences and the day-to-day on the team with your potential future manager. (30-60 minute video call)
• Meet the Team. Spend some time learning about the day-to-day in the position and life at Acuity. The team assesses your human and technical competencies and company fit. Before the interview, we may ask you to complete a take-home assignment that mirrors some aspects of the role and present your work to the team. (2.5 - 3 hour video call)
• Wait For a Final Decision. The Hiring Manager consolidates and evaluates feedback from the people you meet to make a decision. (2-4 days)
• Receive an Offer / Reference Check. If it\xe2\x80\x99s determined you are a good match for the role, team, and Acuity, we invite you to an offer conversation. The offer is contingent upon the completion of references.

Key benefits:

• Equitable Pay. Your contract salary is based on compensable factors and respects internal equity.
• Flexible Work Arrangements. Work from where you want in Canada, and have flexible working hours to optimize your work-life balance.
• Self-Directed Vacation. You can take time off when you choose and need it. We recommend one week per quarter, but this is flexible to suit your life situation and needs.
• Company-wide Time Off. Turn off work for Acuity Days (a bonus Friday off every month) and the last two weeks in December (for the Holiday Season).
• Sick Time, Bereavement Leave & Personal Days. Take paid time off when you need to, have a medical or family emergency, experience the loss of a loved one, or need to nurture your mental health and well-being.
• Wellness Platform Membership. Through our partnership with

, you can access providers supporting your holistic well-being with services like counselling, anxiety & depression coaching, art & music therapy, fitness sessions and veterinary technicians.

A bit about us

Our purpose-driven team is on a mission to create a world served by exceptional professionals. We do that by helping higher education institutions select, nurture and graduate the most well-rounded students with technical and social skills, ensuring that when they enter the workplace as physicians, teachers, engineers or any other professional, they are equipped to serve our communities with social intelligence and cultural competency.

Acuity Insights (formerly Altus Assessments) is a Canadian company established in 2014. We were founded on 15 years of research by co-founders Kelly Dore (Ph.D.) and Harold Reiter (M.D MEd), who invented our first product, Casper, a higher education admissions assessment, at McMaster University in Ontario.

In 2021 we acquired One45, a healthcare education software company, expanding our team and offerings beyond admission to program experience and analytics.

Behind Acuity, you\xe2\x80\x99ll find a vibrant and quirky group of 150+ naturally caring, curious and driven people collaborating remotely (and occasionally in co-working spaces) across Canada.

At Acuity, we believe a team rich in diverse backgrounds, thoughts, lived experiences, and opinions create a better workplace, builds better products, and achieves greater social impact and financial outcomes. We follow fair hiring practices, promote pay equity and prioritize inclusion in our policies and business operations.

Thank you for considering Acuity Insights as your next workplace!

Acuity Insights