Job Description

Description

Launch projects that make a difference to our customers

Our team and what we\'ll accomplish together

Newcomers to Canada are driving the vast majority of population growth today and by 2032 this segment will contribute 100% of Canada\'s growth. The Multicultural Marketing team is at the heart of driving success within this key segment. Through a customer-first lens, the Multicultural team creates programs and initiatives that thoughtfully cater to the various ethnic groups that make up the mosaic of Canada.

In this Senior Product Marketing Manager role, you will be at the forefront of leading our enhanced Newcomer strategy. You will initiate and own novel programs that capture the hearts and minds of Newcomers. Through a deep understanding of the Newcomer journey, you will find new ways that TELUS can support Newcomers. You will have a specific focus on targeting Newcomers before they have even left their home country!

What you\'ll do

• Analyze and evaluate the Newcomer customer journey
• Identify and establish new partnerships to drive growth
• Develop and secure leadership buy-in on new, innovative programs
• Influence a wide variety of cross-functional stakeholders to bring new programs to life
• Own growth targets and report on progress regularly to the leadership team
• Consistently look inside and outside the industry for ideas, innovation, and inspiration that empowers you and the entire team to think bigger and bolder

Qualifications

What you bring

• Portfolio owner - An intrapreneur mentality with a drive to deeply understand our business and seek out new areas of opportunity to drive success in your portfolio
• Leader - Ability to influence and drive action through others
• Problem solver - Strong problem identification skills and ability to use analytics to distill insights that allow you to make thoughtful, strategic recommendations
• Thoughtful collaborator - ability to work with diverse groups and empower cross-functional partners to feel ownership over the Newcomer segment
• Clear communicator - Strong communication and presentation skills with the ability to develop clear, concise and compelling narratives from peers up to executives
• Goal-oriented - Acknowledges opportunities and sets ambitious goals, maintaining a strong bias for action both for the portfolio and for professional growth
• Multicultural Expertise - Deep understanding of the Canadian multicultural landscape and proven methods to connect with this audience

Great-to-haves

• Experience in the Multicultural or Newcomer sector, specifically within the South Asian, Chinese & Filipino communities
• Wireless telecommunications and/or technology-based industry experience
• Working collaboratively on cross-functional team projects with a wide range of integrated marketing activities

A bit about us

We\xe2\x80\x99re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You\xe2\x80\x99ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We\xe2\x80\x99re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you\xe2\x80\x99re helping us make the future friendly.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS\xe2\x80\x99s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Telus