Job Description

Position: Senior Marketing Manager (Hybrid)/Full Time Compensation: $80,000-$90,000/yr including bonus Position to start: January 2024
Who are we? Established in 1996, Salt Spring Coffee is one of Canada\xe2\x80\x99s largest organic, fair trade, specialty coffee roasters. Our mission is to change the world for the better through coffee. We\xe2\x80\x99ve always believed in doing business in a way that creates a positive impact along our supply chain both up and down stream. To us that means sourcing sustainably grown organic coffee and paying a fair price. As a proud member of the B-Corp movement we are always striving to meet the highest standards of social and environmental performance, accountability and transparency.
Who are we looking for? We seek a Senior Marketing Manager who can compellingly communicate our story, from crop to cup. You\'ll build our brand around our commitment to fair trade, regenerative organic practices, and ethical sourcing.
Your Role:Drawing on your experience, you\'ll direct, develop, and implement marketing strategies for all sales channels. This includes maintaining brand credibility, supporting our marketing team, and driving revenue growth
What You\'ll Do:

• Marketing Strategy: Develop and execute a comprehensive strategy across all sales channels (Grocery, Club, E-Commerce, Food Service, Cafe), maximizing sales and revenue, especially in e-commerce and our new and developing US market.
• Story Telling: Convey the Salt Spring Coffee story, purpose, mission, vision and values through compelling and engaging written and video content. Showcase our supply chain partners, highlighting the amazing producers and our long lasting relationships.
• Executive Guidance: Advise and guide the leadership team on marketing matters while aligning with growth, marketing, and financial objectives.
• Brand Management: Enhance our brand identity, aligning it with our values and engaging our audience.
• E-Commerce Strategy: Oversee the company\'s e-commerce strategy, including product launches, promotions, and seasonal marketing.
• Content Creation: Supervise content creation, including campaigns, blog posts, social media, and videos.

• Data Analysis and Research: Continuously analyze campaign performance, adapting for maximum ROI. Stay updated on industry trends and opportunities.
• Budget Management: Create and manage the marketing budget to ensure ROI for campaigns and team growth.

• Sales Support: Support the sales and customer support teams, maintaining marketing tools and brand standards. Actively support and participate in domestic and international trade shows.

• Team Leadership: Lead and mentor a team of marketing professionals (internal and external), ensuring effective communication and execution involving all stakeholders.

• Future employee stock option potential
• Extended benefits plan
• 3 weeks vacation
• Hybrid working environment.
• 8 paid sick / wellness days
• Annual wellness benefit for gym, yoga membership, or other activities.
• Free coffee each week to take home and enjoy at work.
• Be part of a B-Corp organization committed to ethical and sustainable practices.
• Company discounts.

• Bachelor\'s degree in Marketing or related field, plus 5+ years of Senior Marketing Manager or equivalent experience.
• Experience in CPG (Consumer Packaged Goods).
• Proven team management and budget-balancing skills.
• Initiative, problem-solving ability, and a detail-oriented, project management approach.
• Exceptional communication skills, both verbal and written.
• Proficiency in social commerce, social marketing, and digital advertising.
• Experience managing creative agencies and vendor arrangements.
• Strategic and creative thinker skilled in brand positioning.
• Experience with both B2B and B2C marketing.

• If you are familiar with Netsuite CRM & SuiteCommerce as an E-commerce platform.
• You have prior coffee industry experience.
• You\'ve worked with or for a B-Corp.
• You\'re familiar with Regenerative Organic, Fair Trade, Fair-to-Farmer, and Organic certification.