Job Description

This opportunity is a for a 13-month term starting in January 2024. Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change. Make an impact with our Clients and Services Marketing team as a Senior Marketing Manager, Agriculture. This diverse team of professionals drives the growth and success of MNP\xe2\x80\x99s brand. As a trusted advisor, you\xe2\x80\x99ll collaborate with MNP leaders to plan and develop strategic and integrated marketing campaigns that support MNP\xe2\x80\x99s goals. MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices. Responsibilities

• Reporting to the Senior Director, Marketing, Clients and Services, this role is accountable to develop, manage and execute a strategic plan that drives greater awareness and market penetration to maximize the growth of our Agriculture services
• Collaborate with a variety of national leaders and Regional Marketing Managers, to ensure consistency with marketing programs and Agriculture business plans
• Act as the conduit for communication of processes, timelines for operational items, and the escalation of issues or inquiries
• Develop industry relationships with organizations and their respective marketing departments, and attend industry events, workshops, and conferences
• Analyze the effectiveness of marketing strategies and plans, and make adjustments or recommend improvements to drive continuous improvement
• Prepare and manage a marketing budget that supports the fulfillment of objectives, and report expenditure variances to the Senior Director, Marketing, Clients and Services
• Demonstrate ongoing improvement in marketing return on investment through impact measuring and the reporting process
• Understand MNP\xe2\x80\x99s business, internal stakeholders, client relationships and key internal customers
• Demonstrate ongoing commitment to delivering outstanding stakeholder management, building credibility with the Agriculture team to be viewed as a trusted marketing advisor
• Build strong working relationships and communicate regularly with a variety of marketing team members to support our connected approach to marketing at MNP
• Build and maintain a proficiency in marketing planning, traditional, online, and interactive media, media relations, sponsorships and events, business development, and ongoing relationship marketing

Skills and Experience

• Bachelor\xe2\x80\x99s degree in Marketing, Communications, Journalism or Business/Commerce
• Minimum of eight (8) to ten (10) years of business-to-business marketing experience
• Background in the Agriculture industry is considered a strong asset
• Understanding of data management, client segmentation strategy and data visualization platforms (Power BI, Tableau)
• Foundational understanding of business development principles, account management planning and, pursuit strategy in professional services
• Demonstrated ability to deal with people (of all levels) sensitively, tactfully, diplomatically, and professionally at all times
• Ability to work well under pressure, individually, and as part of a team while balancing multiple demands
• Strong computer literacy, including Microsoft Word, Excel, and PowerPoint.
• Demonstrated attention to detail and time-management skills to be able to meet multiple deadlines

MyRewards@MNP More than a paycheque, MNP is proud to offer customized rewards for our team members. With a focus on health and wealth, we provide an extensive list of benefits that support our unique culture and foster work-life integration. Our MyRewards@MNP program offers benefits that allow you to thrive at work and outside of the office. Be rewarded with generous paid time off including 4 personal days, firm sponsored social events, a group pension plan with 4% matching contribution, voluntary savings products, bonus program eligibility, a wellness subsidy, health and dental benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, learning opportunities through MNP University, a flexible \xe2\x80\x98Dress For Your Day\xe2\x80\x99 environment and more! #LI-Hybrid