Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Senior Manager, Digital Delivery and Optimization



What is the opportunity?

Reporting to the Director, Digital Conversion Optimization and NBA Delivery. Responsibilities include optimizing RBC's digital marketing campaign pages, emails and banner ads, leveraging traffic analysis, industry trends and digital marketing best practices. Utilizes A/B testing tools, targeting & personalization, machine learning data and dynamic content platforms to continually optimize conversions across digital channels.

Run day-to-day strategic delivery of digital assets across all NBA programs, and drive conversion optimization initiatives aligning with RBC's brand voice and DVL standards. Foster an A/B testing and experimentation approach and an effective digital campaigns measurement method. Be accountable for sales performance, lead generation and conversions.

What will you do?

Enable Our Business Partners to Achieve Their Sales Targets

Liaise with the design team for image and content designs

Manage all Next Best Action campaigns

Collaborate with Digital Marketing Managers, Marketing Stakeholders, and Product Owners to understand campaign objectives and find opportunities to optimize

Apply GA data, user behavior insights and web analytics to better profile, target, and retarget prospects; drive continual optimization of campaign performance

Manage scope, timelines, and analyze results for banner campaign pages optimization

Optimize Every Interaction with Our Clients

Exhibit deep understanding of both technical opportunities and constraints presented in responsive design standards, modern digital UX and development

Ensure optimization objectives are understood and accepted

Ensure ads and Campaigns increase in relevance of messaging, click through rates and sales/conversions based on testing results

Drive customer engagement

Continuously review performance of live programs and initiate corrective actions together with the rest of the digital marketing team members

Drive Efficiencies with Our Business Operations

Support digital optimization and conversion efforts across all Digital marketing campaigns

Develop and maintain optimization plans using various testing methods (A/B testing, multivariate testing, segment-based targeting, behavioral targeting)

Track optimization experiments over time assessing treatment effect, and other measures

Assist in translating results into actions by provide context to prevent the cherry-picking

Measure and report performance of campaigns; assess the digital campaigns against business goals - return on investment (ROI) and key performance indicators (KPIs)

Conduct periodical quality control checks to ensure that campaigns are using industry best practices for deliverability, engagement, and conversion. Optimize future campaigns with data-driven insights.

Collaborate with CRM to identify opportunities and areas of inefficiency to maximize the effectiveness conversions/revenue of digital and physical channels

What do you need to succeed?

Experience in the field of digital content & campaign management and optimization

Knowledge of digital marketing strategies in the digital and mobile space

In-depth knowledge of internet/intranet, online user experience, ecommerce and web-based technology

Knowledge and understanding of SEM/SEO, digital sales funnels,

Strong analytical skills with a proven ability to proactively identify opportunities

Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines

Solid technical/project management skills

Financial Services industry experience an asset, but not required

Experience working with Analytics & Insights, Data

Sound understanding of the user experience discipline, Google Analytics, SEO, and digital design best practices

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Job Summary

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Personal and Commercial Banking

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-10-12-07:00

Application Deadline: 2022-10-27-07:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.