Job Description

No other bank is doing what we do.

At BDC, we help Canada and its entrepreneurs create a prosperous, inclusive and green economy. Our mission is to help Canadian businesses thrive by providing financing, capital and advisory services. We\xe2\x80\x99re devoted to Canadian entrepreneurs. We\xe2\x80\x99re also dedicated to our employees. Adaptable. Inspiring. Different. There\xe2\x80\x99s a reason we like to work here, and we think you\xe2\x80\x99ll like it too. Join BDC and help make a difference!

Diversity. Equity. Inclusion. They\xe2\x80\x99re more than just words for BDC. These concepts are foundational to our success and to our ability to attract, retain, mobilize and develop the right talent, as well as to offer a healthy, professional and collaborative environment. We are committed to cultivating and preserving an environment where all employees can thrive, and, for over a decade, we have been recognized as one of Canada\'s Top 100 Employers and one of Canada\'s Best Diversity Employers. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran\xe2\x80\x99s status, color, religion, disability, sexual orientation, beliefs, experiences, and more.

POSITION OVERVIEW

Are you passionate about entrepreneurship and want to contribute to the success of small and medium-sized businesses across Canada? BDC is looking for a Senior Business Writer to create compelling B2B content that informs, equips and inspires entrepreneurs in managing their business successfully.

A key member of the Content Marketing team, the Senior Writer will collaborate with a team of marketing and communications professionals and subject matter experts across BDC to create thought leadership content that helps entrepreneurs scale up their companies, builds brand awareness and positions BDC as an expert on entrepreneurship.

The ideal candidate must enjoy working in a fast-paced environment driven by teamwork, creativity and results. If you have proven communication and interpersonal skills and can turn complex business topics into clear and engaging content, then this role is for you.

CHALLENGES TO BE MET

Research, write and edit high-quality articles, eBooks, blogs, client stories and other editorial content for the \xe2\x80\x9cArticles and Tools\xe2\x80\x9d section of BDC.ca and other communications channels.

Contribute to the production of high-quality thought leadership content (economic research or white papers) and create value-added editorial content (infographics, summaries, webinars, etc.) to communicate BDC research results.

Collaborate in the creation of content strategies for specific BDC business lines or projects to drive website traffic, generate leads and build brand awareness (e.g., BDC Small Business Week).

Provide editorial support for the development and implementation of marketing campaigns, collaborating with senior leaders, industry experts, marketing professionals and digital channel experts.

Collaborate with business lines and corporate functions to research and recommend clients to be featured in external communication initiatives.

Work with internal stakeholders (linguistic services, brand and creative services, Web and digital experience, public relations, etc.) to ensure smooth content creation, publication, and promotion.

Help improve our content creation and content marketing best practices to meet BDC editorial guidelines.

Stay on top of the latest news and economic trends affecting small and medium-sized businesses as well as entrepreneurs\xe2\x80\x99 preferred modes and channels of communication.

Oversee the work of external resources when required.

WHAT WE ARE LOOKING FOR

University degree in communications, journalism, business or related field

Minimum of 7 years of experience in writing and editing B2B content. Added experience in B2C marketing content is considered an asset.

Excellent writing and communication skills in both English and French

Proven ability to develop and maintain a digital content strategy

Knowledge of business and the economy. Experience in the financial sector is considered an asset.

Ability to handle multiple and sometimes conflicting priorities with often short deadlines

Ability to build relationships at all levels within the organization and transfer knowledge to other team members

Knowledge of Google Analytics, SEO analysis and email campaign performance analysis is considered an asset

Excellent knowledge of PowerPoint and storytelling is considered an asset

Good knowledge of Microsoft Office applications (Word, Excel, etc.) and trends related to online publishing and social media

Experience in editorial project management is considered an asset

With us, you\'ll be able to achieve the work/life balance you\'re looking for, with competitive working conditions and above-market flexible benefits. This includes modern workspaces to work from when you are in our offices, and, for some specific positions, the ability to work remotely, on reserve, and/or within your community.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted. If you are a candidate with a disability and need an accommodation to complete the application process, please email us at , and include your full name, the best way to reach you, and the accommodation needed to assist you with the application process.

Business Development Bank of Canada