Job Description

At 360insights, our culture is driven by a simple concept - happiness. We believe happiness makes for better business and a better world and we know it makes a difference in how our team serves our clients. Awarded "Best Workplace in Canada" by the Great Place to Work Institute, and rocking a Net Promoter Score of 88%, 360insights is redefining the client experience, and having a ton of fun in the process! We are seeking a Senior Content Marketing Manager to join our team.

What will you be doing?

The Senior Content Marketing Manager works on our consulting team to develop and support digital marketing strategies and campaigns for some of the largest IT vendors across the globe, specifically in the IT channel. This position collaborates with internal staff to create and manage creative direction and content for blogs, whitepapers, eBooks, social media, video scripts, and more while aligning messaging to client branding and voice.

Stand out and stay on track:

• Develops marketing strategies and messaging that set our clients apart as thought leaders.
• Leverages up-to-date copywriting practices for all collateral.
• Interprets creative briefs to develop strategic collateral for eBooks, white papers, infographics, emails, landing pages, corporate presentations, social media, events, and exhibits.
• Ghostwrites topical, professional blogs for executives in the IT Channel using communication strategies to connect with key audiences.
• Ensures messaging is consistent with client brand and voice across all pieces of content.
• Interprets clients' brand and messaging guidelines, and applies them appropriately to client collateral.
• Works with project managers and clients to apply feedback and ensure quality and timely delivery.
• Provides feedback to writers and designers, and also edits content as needed.
• Owns our internal Wiki and streamlines processes for the creative team.
• Optimizes content for search engines and lead generation.
• Conducts analytical assessments to improve creative strategies with a data-driven approach.
• Facilitates working sessions with team members to formulate and streamline creative processes.
• Applies empathy to all collateral and prioritizes diversity, inclusion, and representation in word choice and tone.

What will make you a success? You've got this!

• Degree/Diploma in English, Graphic Design, Journalism, Marketing, Business, Communications, or related field, and/or 5 to 10 years of relevant work experience.
• A storyteller with a strong portfolio demonstrating high levels of creativity.
• Is a social media rock star, and stays up-to-date on social media best practices across LinkedIn, Facebook, Instagram, TikTok, and others.
• Knowledge of the IT and telecom industry and/or IT Channel.
• Experience as a copywriter in an agency studio or brand creative team.
• Experience ghostwriting based on Subject Matter Expert interviews.
• Excellent organizational skills with the ability to work independently and manage projects with many moving parts.
• Positive attitude and a good sense of humor, willing to go above and beyond to get the job done.
• Ability to foster strong working relationships and collaborate with Project Managers, Graphic Designers, Media Specialists, and Writers.
• Proficiency in PowerPoint, Excel, and Word.
• Experience with desktop publishing tools (Adobe Creative Suite) and/or graphic design experience is a plus.
• Be so creative that our consulting team will not be able to figure out how they survived without you!

Why 360?

Benefits on day 1

Bonus plan

Employee stock options

Retirement Savings

Global Family Leave policies

Tuition reimbursement

Flexible vacation policies

Remote, hybrid, or in-office options

Employee recognition platform

Career growth opportunities

Mentorship program

Employee led clubs

Our VALUES allow us to stand out! Explore our website and check it out:

Company Overview:

360insights is focused on constant innovation and on delivering a more informed approach to the world of consumer and sales channel incentive management. We do this by offering industry-leading technology combined with uncompromising, personalized customer service. Our customers are among the world's leading brands, and we actively seek out and partner with companies who want to show leadership in offering incentive and rebate programs that engage and motivate their channels while building customer loyalty by offering an easy and efficient way to redeem their claims. As a company, partner, and community member, we're focused on making a difference in how business is done, and in the world at large. For more information, visit www.360insights.com.