Job Description

Azhadi Vineyards

is a new destination winery under construction scheduled to open Fall 2025 in Kelowna, BC.

Azhadi Group

is a privately held group of companies which develops and operates a selection of wineries and vineyards throughout the Okanagan Valley region, including the established

Ex Nihilo Vineyards

operating in Lake Country, BC.

We strive to provide best in class, beautiful experiences to our people and our guests. Gratitude is at our core; whether it be the land, the opportunity, or the people who we work with and visit us. We are building an environment where people come together, feel valued and will grow in their respective career paths.

We seek to provide meaningful work and create meaningful relationships. We respect people; we communicate openly; we are team players; we are accountable; and we are trustworthy.

Position Summary

We are seeking a strategic, dynamic, and hands-on Sales & Marketing Manager to lead integrated marketing efforts and drive revenue across both Ex Nihilo Vineyards and the newly launching Azhadi Vineyards.

This role is responsible for managing outsourced marketing partners, executing brand-aligned campaigns, and proactively driving sales including wine club memberships, group bookings, and private experiences. The ideal candidate brings a balance of creativity, organization, and hospitality insight--with a passion for both storytelling and guest engagement.

Key Responsibilities

Marketing Strategy & Execution

Own and manage the annual marketing calendar across both winery brands. Liaise with outsourced agencies for web design, content creation, and digital marketing. Ensure timely execution of social media, email, and campaign deliverables. Coordinate photo and video shoots to build a library of visual brand assets. Oversee updates and content management for both winery websites. Ensure brand messaging and visuals are consistent with luxury positioning.

Sales Activation & Revenue Growth

Manage inbound and outbound sales for:

Wine club memberships and exclusive gifting programs Group tastings and elevated wine experiences Event bookings (corporate, weddings, private dinners) Villa bookings and curated stays at Ex Nihilo
Build and maintain partnerships with local tourism operators, hotels and concierge services.

Track and report sales funnel metrics and conversion rates.

Team Collaboration & Brand Presence

Work closely with Restaurant, Events, and Wine Experience Managers to align marketing and sales efforts with operational capacity. Attend industry events and represent the wineries in promotional opportunities. Provide regular updates to the Director of Operations and ownership group on key initiatives, performance, and growth opportunities.

Qualifications

4+ years in a sales, marketing, or hospitality leadership role. Experience managing marketing vendors or creative partners. Strong knowledge of digital marketing tools and CRM platforms (e.g., Mailchimp, Commerce7). Proven ability to balance creative storytelling with revenue-driving strategies. Excellent communication, organization, and time management skills. Background in the wine, tourism, or luxury hospitality sector preferred.
Job Type: Full-time

Pay: $60,000.00-$70,000.00 per year

Additional pay:

Bonus pay Commission pay
Benefits:

Company events Dental care Extended health care Life insurance Paid time off Store discount Vision care
Flexible language requirement:

French not required
Schedule:

Weekends as needed
Experience:

sales: 4 years (required)
Work Location: In person

Expected start date: 2025-08-05