Job Description

Job Locations CA-ON-Toronto | CA-ON-Ottawa | CA-ON-Waterloo | CA-AB-Calgary | CA-BC-Vancouver | CA-NS-Halifax

Posted Date 12 hours ago(10/19/2022 1:12 PM)

Job ID 2022-19038

# Positions 1

Job Type Full Time

Years of Experience 3

Job Industry Advertising and Marketing, Business and Professional Services, Recruitment and Staffing

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.

Your opportunity

We are looking for a National Brand Manager to join the Marketing team. While being able to work out of any location across Canada, you will own the following responsibilities:

• Report to the Director of Brand Strategy
• Develop and execute a marketing strategy to build a compelling, consistent brand for BDO's talent and businesses audiences
• Manage and execute integrated marketing initiatives to talent and business audiences across relevant marketing channels, including social media, website, content marketing, sponsorships, advertising, PR, and internal marketing activities to achieve goals
• Develop and refine personas and talent and client journeys to inform marketing initiatives
• Manage our online talent and business reputation on related sites and social media channels
• Provide input, direction, analysis and recommendations for branding to the Director of Brand Strategy and the related leadership teams to inform national marketing strategies, plans and initiatives
• Develop a culture of testing to assess marketing effectiveness, and use data and analytics to analyze marketing results, provide feedback on effectiveness and make recommendations for future initiatives
• Report on marketing initiatives and strategies to the Director of Brand Strategy and related leadership teams
• Communicate national marketing strategies to the related leadership teams to build alignment and coordination of brand initiatives to the overall marketing strategy
• Consult with relevant subject matter experts and stakeholders on marketing messages, materials or tactics to achieve business objectives
• Work with the content and design teams to create compelling content that meets business needs, is on-brand, consistent in style, quality and tone of voice, and optimized for user experience
• Create, monitor and manage workflows related to branding activities to ensure effective and efficiency utilization of resources
• Stay up-to-date on current and emerging marketing trends, assess their applicability to the firm's marketing needs, and make recommendations
• Advise internal stakeholders on marketing recommendations and issues, and build consensus through collaboration and negotiation
• Interpret market data to develop content themes/topics, points of view, and positioning to engage the audience through the talent and client journeys
• Regularly scan the marketplace (competitors and non-competitors) to stay up to date on current trends
• Source and manage external service providers as needed
• Enforce BDO's brand standards

How do we define success for your role?

• You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
• You understand your client's industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development.

Your experience and education

• You have a University degree in related business, marketing or communications field combined with 3-5 years of experience at the manager level
• You have demonstrated experience and expertise in marketing, including developing and executing a brand strategy and marketing campaigns
• You have a strong business acumen with an ability to understand and communicate BDO's value proposition and assess marketing requests against business objectives and defined goals
• You have strong knowledge of digital marketing and social media strategies, best practices, and analytics
• You have the ability to thoughtfully and positively influence, lead, marshal resources and manage change in a matrix environment
• You have strong interpersonal and client service skills, and the ability to lead a consultative approach to working with internal stakeholders
• You have excellent verbal and written communication, as well as the ability to present and facilitate
• You have exceptional project management skills and organizational skills
• You are a driven self-starter with a proactive approach
• You have outstanding team-building and interpersonal skills, with the ability to adapt to various working styles and functional teams
• If you are biligual (English and French), it is considered a strong asset

Why BDO?

Our people-first approach to talent has earned us a spot among . This recognition is a milestone we're thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market-leading personal time off policy. We're committed to supporting your overall wellness beyond working hours, and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed without barriers. Through leadership by our Chief Inclusion, Equity and Diversity Officer, we are committed to a workplace culture of respect, inclusion, equity, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, .

Hybrid new normal: As a hybrid workplace, all BDO personnel are expected to spend some of their time working in the office, at the client site, and remotely unless accommodations or alternative work arrangements are in place. To protect the health and safety of our people, clients, and communities, we may require all partners and employees to be COVID-19 fully vaccinated in order to enter a BDO office. Individuals that cannot be fully vaccinated with a Health Canada approved vaccine due to medical reasons or another protected ground under Human Rights legislation may request an accommodation.

Ready to make your mark at BDO? Click "Apply now" to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our .