Job Description

Business Unit Overview:
At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team! Brand:
With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen. Location Description:
Post Consumer Brands Canadian corporate office is in the country's largest city, yet just a short drive from nature and charming small towns. The Toronto office is home to about 40 sales and marketing professionals focused on Post Consumer Brands international presence in North America and beyond. Join an exciting team that's on the forefront of our innovation and growth. Responsibilities:
Overview

Post Consumer Brands is looking for an Associate Brand Manager to foster growth on some of the most loved cereal brands in the world. The ABM works in close partnership with the respective Senior Brand Manager and Director to define and execute the brand marketing plan.

This role responsible for supporting the development and execution of marketing plans and programs to achieve the short and long-term business objectives - through the activation of business analysis, cross-functional team leadership, budget management and execution of the growth plan. This role is also a key enabler of the commercialization of product innovation.

To be successful in this role, the ABM will have a strong passion for building a deep understanding of consumers, show customer, channel and marketplace understanding and have the agility to deliver creative and innovative solutions that allow us to win in the marketplace.

Responsibilities and Accountabilities
Business Analysis & Reporting – Provide consumer, category, and competitive insights and co-develop targeted selling propositions. Provide in depth analysis of sales trends by product line, SKU, retail customer, channel, and geography to determine opportunities to grow volume. Gather key competitive intelligence, develop insights and report findings to key stakeholders. Assist the Brand Manager in developing the long-range planning forecasts.

Growth Activation: Work closely with the innovation team and partners through product launches based on brand need. Manage relationships with partners to ensure product, marketing materials, etc are proactively communicated while managing prioritization of the cross-functional asks. Communicate project status, issues, and opportunities to the broader organization. Coordinate with Sales and Trade solutions to ensure feasibility of brand growth plans at the retail level.

Effective Communication – Manage and prioritize projects to ensure that all cross-functional teams are aligned, prioritized according to business need, and resourced appropriately to ensure we meet expectations of key customers and stakeholders. Assist with new initiatives such as market research, product development, and selling material creation.

Brand Leadership – Be a steward of your brands while working closely with the brand manager on execution of the “4 P’s” of positioning (product, price, place, and promotion). Know the consumer and the competition inside and out – make decisions based on the unique needs of this consumer and/or category in order to drive demand. Further partner with Integrated Marketing Communications (IMC) to ensure compelling agency briefs, media strategy, and total brand communications. Identify consumer and business knowledge gaps while working with Consumer Insights (CI) to apply market research techniques effectively.

Qualifications:
Requirements:

• 2-3 years relevant Consumer Packaged Goods Brand Marketing Experience (co-op experience considered)

• 4 yr degree (BBA or BComm) required

• 
  Critical thinker with strong, proven analytical skills
• Experience with market analysis and data extraction
• Demonstrated ability to tell the story behind the insights
• Must have strong drive and motivation to exceed expectations