Job Description

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About Us

Amica Senior Lifestyles is setting a new standard for senior living in Canada by combining unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience. Committed to enriching the lives of seniors now and as their needs change, Amica offers Independent Living (IL), Assisted Living (AL) and Memory Care (MC) lifestyle options. Established in 1996, the company owns and operates over 30 residences in British Columbia and Ontario, with plans to continue expansion in select markets.

The Opportunity

Amica is seeking a skilled Marketing Technology Manager to play a pivotal role in shaping the future of our digital marketing landscape. Reporting to the Director, Enterprise Applications, you will build a roadmap, select, and implement cutting-edge tools that will help drive our marketing success. We are currently leveraging Sitecore, Salesforce CRM, Yardi CRM, Eloqua, and Bynder, and are eager to expand our horizons with your expertise.

What you will be doing

• Marketing Tech Stack: In conjunction with the Marketing team, manage a comprehensive marketing technology stack roadmap, including a CMS platform (Salesforce CMS, Sitecore, Yardi RentCaf\xc3\xa9, Wordpress), a CRM system (Salesforce, Yardi CRM), Marketing Automation (Eloqua, Pardot) and DAM applications (Bynder).
• Strategic Collaboration with Marketing: Build and maintain strong business relationships with the marketing department, ensuring alignment of technology solutions with marketing strategies.
• Webmaster Leadership: Maintain and enhance web properties, focusing on performance, user experience, and SEO.
• Integration and Operational Efficiency: Ensure seamlessly integration between our CMS, marketing automation tools and CRM to streamline marketing operations.
• Cross-Functional Collaboration: Work alongside IT and marketing teams to ensure technology solutions meet marketing goals. Provide extensive training on MarTech tools.
• Vendor and Internal Stakeholder Management: Manage relationships with vendors of MarTech solutions and maintain strong connections with key internal stakeholders.
• Data Analytics and Strategic Reporting: Use analytics tools to assess the impact of CMS and marketing automation tools on marketing strategies.
• Technical SEO and Web Infrastructure Oversight: Implement technical SEO enhancements and manage web infrastructure to align with marketing strategies.
• Project Management: Direct projects centered on Marketing Tech implementation, web management, and system integration.

What you will bring

• 5+ years in a marketing technology role, focusing on CMS and marketing department relationship management.
• Proficiency in CMS platforms like WordPress, Salesforce CMS and Experience Cloud, Sitecore, Yardi RentCaf\xc3\xa9, and marketing automation tools (Pardot, Eloqua).
• Familiarity and knowledge of CRM applications like Salesforce, Sherpa, Yardi CRM
• Knowledge of web programming (HTML, CSS, XML, JavaScript) and SEO.
• Agile methodology and project management skills.
• Strong analytical abilities with experience in data analysis tools.

What you can expect from us

• A diverse and inclusive environment where individual differences are celebrated, and you\xe2\x80\x99re encouraged to be your best self.
• A collaborative environment where we work together to succeed as a team.
• Learning opportunities to help you grow and support for professional development and designations.
• Comprehensive benefit package including RRSP matching.
• Office is centrally located in the financial district, on the PATH and the TTC subway line, and provides easy access to downtown amenities.
• Participation in Amica\xe2\x80\x99s Flex or Hybrid work model providing team members the opportunity to work a combination of days both in office and remotely

At Amica Senior Lifestyles we are passionate about working together in a supportive and inclusive environment that fosters innovation and turns ideas into action. We remain committed to creating workplaces that reflect the communities in which we operate. We are actively seeking applicants from all religions and ethnicities, LGBTQ2s+, Black, Indigenous, racialized people, and persons with disabilities and encourage people from all backgrounds to apply for our positions.

Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.

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Amica Senior Lifestyles