Main Duties
Reporting to the Vice-President of iGaming & Digital Strategy, this position will create a holistic "Player 360 View" using data and technology to drive revenue and enhance customer engagement. The Manager of Customer Relationship Management & Marketing Technology will develop and execute targeted marketing campaigns that will increase the effectiveness of marketing efforts while ensuring compliance with gaming regulations, responsible gaming practices, fraud prevention, and the integrity of SIGA\'s operations.
Responsibilities include: Serve as the primary point of contact for all Customer Relationship Management and Marketing Technology related matters, taking ownership of the platform\'s functionality, enhancements, and roadmap. Provide technical, hands-on guidance to team members when developing automated data workflows and Business Intelligence (BI) reporting. Manage projects and collaborate with other business units while ensuring an agile and collective approach. Plan and provide design consultation to other departments to translate business requirements into workable solutions. Participate in other projects and activities as required, in support of SIGA\'s priorities.
Conditions of Employment
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