Job Description

Email Marketing & Database Manager (Marketo Specialist)
At Fresh Tracks Canada (FTC), we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.
We believe in keeping our customers front and center in everything we do; in fact, focus on serving our customers is one of our core values. Everyone acts and operates as an owner, treating this business as their own. We raise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who drive healthy collaboration by winning or losing as one, and we bring out the best in each other as a family committed to grow.
ABOUT THE ROLE At FTC, our websites \xe2\x80\x94 canadiantrainvacations.com, northernlightscanada.com and freshtracks.com \xe2\x80\x94 are the heartbeat of everything we do. We are looking for an Email Marketing and Database Manager with a proven track record to help create a world class customer communications experience through the Email Marketing channel. You will leverage your expert industry knowledge of Email Marketing to identify areas of opportunity, replicate best in class tactics to elevate an already exceptional strategy, and translate tactical data into actionable insights.
RESPONSIBILITIES

• Design and implement direct email marketing campaigns across all our properties
• Proofread emails for clarity, grammar, and spelling
• Ensure prompt and accurate communication with customers via email to minimize unsubscribes
• Analyze campaign performance, recommend improvements and implement learning
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices
• Communications execution \xe2\x80\x93 messaging to consumers across the consumer lifecycle
• Marketing analytics \xe2\x80\x93 consumer segmentation and analysis to facilitate personalized communications and precision targeting
• Campaign reporting \xe2\x80\x93 automated, standardized reporting to measure operational, response, and outcomes to evaluate tests in market and adjust rapidly if/when needed
• Resolve problems with diverse scope and complexity ranging from moderate to substantial
• Advise senior leadership in development of functional strategies
• Responsible for overseeing the end-to-end management of email marketing and lifecycle programs and campaigns
• Collaborate cross-functionally with various departments including Marketing, Sales, Product and Finance
• Utilize marketing automation tools (Marketo) and CRM (Salesforce) systems to segment and personalize email communications based on customer behaviour, preferences and demographics
• Ensure compliance with email marketing best practices (CASL, GDPR, CAN-SPAM, etc.) and data privacy laws

REQUIREMENTS

• 7+ years of experience in an email marketing role focusing on database management, writing email briefs, analyzing results and acting on the performance of email marketing campaigns
• 5+ years of experience working with the Marketo email platform
• Poses a strong knowledge of email marketing best practices, segmentation, A/B Testing, IP reputation and campaign analysis
• 5 or more years of experience in driving data strategy that enables the optimization of omni-channel media marketing campaigns, reporting, and analytics
• Experience with marketing performance measurement data through the use of tools such as Adobe Analytics, IBM Digital Analytics, and/or Google Analytics
• Proficient in all Microsoft Office programs
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Excellent written communication and copywriting skills

REWARDS

• 3 weeks vacation (4 weeks after your first year)
• Extended health benefits package
• Applauz Recognition
• Comprehensive employee assistance program
  
• Paid anniversary day off
• \xe2\x80\x9cPawternity leave\xe2\x80\x9d days for your new furry family members
  
• Great working hours
  
• Friendly and fun team environment with company celebrations and social events
• Access to Canadian travel industry discounts!
• This role will be remote based in Calgary, but will travel to Vancouver frequently throughout the year

DIVERSITY, EQUITY, AND INCLUSION
We are an equal opportunity workplace. We strongly encourage applications from racialized individuals, under-represented communities, diverse backgrounds, identities, and experiences. We don\xe2\x80\x99t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don\xe2\x80\x99t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we\xe2\x80\x99re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms.
Officially Great Place to Work\xc2\xae CertifiedTM 2022/2023 Officially Great Place to Work\xc2\xae CertifiedTM 2023/2024