Are you passionate about bubble tea businesses?
Are you someone who always thrives to grow and accomplish more?
If yes, join us today!
If not now, when?
If not me, who? Founded in Toronto, Real Fruit Bubble Tea has been committed to making fresh fruit drinks healthy and accessible for anyone to enjoy since 2002. We have 100 locations across Canada and USA. As a rapidly expanding business, we want you to join our team and grow with us! There is huge potential for growth, and we welcome anyone who is up to a challenging yet rewarding journey! Position Description Reporting to the Brand Manager of Real Fruit Bubble Tea Inc, this position is essential in generating, managing and analyzing the performance of advertising campaigns, SEO, managing the marketing budget, and ensuring that all marketing materials is in line with our brand identity. They will help RFBT build and maintain a strong and consistent brand through a wide range of online social media platform and offline marketing channels at both the Local Store level, and National Level. Duties and Responsibilities

• Travel to local RFBT stores to strategize and generate marketing campaigns
• Develop strategies and tactics to get the word out about Real Fruit Bubble Tea Inc. and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from idea to execution.
• Experiment with a variety of organic and paid acquisition channels, such as content creation, content curation, influencer marketing, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, etc.
• Produce valuable and engaging content for Real Fruit Bubble Tea\'s website, social media, and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Familiar with TikTok, Meta, Pinterest Marketing campaigns
• Monitor the marketing budget, analyze data (ie. CPC, CPA) and propose on a quarterly and annual basis, and allocate funds wisely.
• Oversee marketing materials, from website banners to hard copy brochures and case studies.
• Visit RFBT Store locations and work with RFBT Store Managers and individual stores on LRM - Local Regional Marketing campaigns.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals (weekly reports)
• Analyze consumer behavior, and adjust email and advertising campaigns accordingly.
• Familiar with Website design and website branding optimization
• Strong in digital marketing
• Oversee all social media platforms (which includes Meta FB IG, Google Ads SEO, TikTok ads... etc).
• Knowledge of Brand Theme Packaging is an asset.
• Perform work in store to support frontline operations and to better understand branding is required.

Ideal Candidate Competencies \xc2\xb7 Initiative: take the lead on projects and campaigns to drive success for the company. This includes identifying new opportunities, proposing and implementing creative marketing strategies, and continuously evaluating and adjusting tactics to improve results. \xc2\xb7 Attitude: proven entrepreneur spirit of working "on-floor" spontaneously, as to motivate and propel the frontline personnel in person and to serve as the role model for co-workers. \xc2\xb7 Results-Oriented: demonstrates the ability to consistently perform optimal business results by meeting deadlines and achieving pre-determined goals. \xc2\xb7 Communication: effectively conveys necessary information and ideas in concise and meaningful exchanges through verbal and written communications. \xc2\xb7 Teamwork/Collaboration: effectively develops healthy relationships with co-workers and encourages idea-sharing that assists to accomplish goals. \xc2\xb7 Initiative: proactively seeking opportunities to work outside of job scope to assist various business departments and demonstrates the ability to always go beyond what is required to achieve goals. \xc2\xb7 Personal Adaptability: demonstrates the ability to welcome and embrace changes and effectively adjusts to newly altered environment within the business. Expectations of the Successful Candidate \xc2\xb7 5+ years of experience as a Marketing Officer/Manager \xc2\xb7 3+ years of experience in Advertising \xc2\xb7 Hands-on experience with web analytics tools \xc2\xb7 Ability to turn creative ideas into effective advertising projects \xc2\xb7 Willing to travel in Canada and USA if needed \xc2\xb7 Willing to work in-store on a regular basis to understand store operation and branding required \xc2\xb7 Knowledge of Local Regional Marketing and National Marketing \xc2\xb7 Familiar with Website design and website brand optimization \xc2\xb7 Strong knowledge of social media platforms (which includes Meta FB IG, Google Ads SEO, TikTok ads... etc). \xc2\xb7 Google Digital Marketing & Ads Certification is an asset. \xc2\xb7 Understanding of local business culture is an asset Job Types: Full-time, Permanent Salary: $60,000.00-$70,000.00 per year Benefits:

• Company events
• Dental care
• Discounted or free food
• Extended health care
• Life insurance
• On-site parking
• Store discount
• Vision care

Schedule:

• Holidays
• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay
• Tips

Education:

• Bachelor\'s Degree (preferred)

Experience:

• Marketing: 3 years (preferred)
• Facebook Advertising: 3 years (preferred)
• TikTok Advertising: 1 year (preferred)

Licence/Certification:

• Google Digital Marketing & Ads Certification (preferred)

Willingness to travel:

• 50% (preferred)

Work Location: On the road