Job Description

ATB Ventures: Building the future, together

ATB Ventures is the research and innovation arm of ATB Financial. ATB Ventures was started in 2018, knowing that the convergence of data with powerful emerging technologies such as blockchain, artificial intelligence, and machine learning would pave the way for major disruption and value creation that exceeded the digital transformation of the past 20 years.

ATB Ventures is a team of engineers, data scientists, product managers, and business operators who having been building emerging solutions from scratch - including : Open AI, Open Data, API Sandbox, (Self-Sovereign Digital ID platform), (Digital credential wallet) and more.

ATB - ATB Ventures

Job Number: REQ5206

Location: Remote - Canada

Paygrade: L-OTH

System Title: Marketer 7

Job Title: Growth Marketing Manager

Positions available: 1

Leader Name: Azim Esmail

About the role | What we are looking for...

Once a startup with just a few team members, today ATB Ventures is an ambitious, fast growing global team. With product adoption and commercialization accelerating, ATB Ventures is looking to expand its team as we look to bring to market third generation and Web 3.0 solutions that can positively change the world.

ATB Ventures is looking for a highly driven Growth Marketing Manager to lead our demand generation strategy and execution, driving traffic and qualified leads for our products. The ideal candidate has experience in revenue marketing, a strong background executing digital marketing campaigns targeting B2B clients and experience using marketing automation technology.

Summary of responsibilities | What you will be responsible for day-to-day...

• Coordinate with Product Marketing to create sales enablement materials and customer-facing assets
• Create, manage and analyze campaigns for channels across paid search, paid social, video and display
• Forecast and achieve marketing performance targets across the funnel, manage ROI by channel, and maintain a strong LTV/CAC ratio
• Find growth and optimization opportunities with your own queries and reports
• Test new user acquisition channels and measure how well they perform and scale
• Share insights with the growth team and throughout the organization
• Inform martech and data decisions that will elevate and scale digital marketing capability and impact
• As a teammate at ATB Financial, you will agree to uphold our values and

Requirements

Required skills & experience | What we're looking for in the ideal candidate...

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations or related field
• 5+ years of data-driven marketing experience (including 2+ recent years in B2B SaaS)
• Ownership mentality with a bias for speed, initiative, execution, and teamwork
• Broad experience with SEO, SEM, paid and organic social, programmatic, and direct (ABM a plus)
• Current in personalization, buyer intent, multi-touch attribution; skilled in measuring ROI
• Demonstrated ability to plan and run complex, multichannel campaigns and budgets end-to-end
• Performance-oriented and accountable to the KPIs related to their work

At ATB, we know that as you develop in your career, you gain many transferable skills. If you believe your experience and qualities are a match for this position, please consider applying.

Interested? If you know one of our team members, reach out to them BEFORE applying and ask them for a referral link to help your application stand out. Online applications are preferred. Please reach out if you require any accommodations.

Benefits

Perks & Benefits | What can ATB Ventures offer you?

Create the future: ATB Ventures offers a unique opportunity for creatives, innovators, and engineers alike to invent - and reinvent - how we experience technology. It provides the ability to work on a talented, anti-disciplinary team that rapidly experiments with ideas, products and technologies whilst being immersed in a culture that brings the best of both the banking and start-up worlds. Imagine excellent benefits, banking perks, flexible work, opportunities for career growth, and being at the forefront of the future - now you're talking about a career with an organization and team that enables you to grow.

An award-winning employer-of-choice - we have the best of the best working not only for Albertans, but the world.