Job Description

About HRSG and the role:
HRSG is an award-winning provider of B2B talent management software (SaaS) and professional services provider to companies worldwide. Our solutions have impacted over 1+ million employees globally through our talent management SaaS CompetencyCore and professional services. Companies like TD Bank, Dun & Bradstreet, 1Password, and Intel trusted us to improve their talent programs as we continue to expand. We need you to support us with our continued SaaS product growth. As a Growth Marketing Manager, you will be responsible for proactively driving user acquisition, engagement, and retention through creative marketing techniques. In this individual contributor role, you will leverage your skills in digital marketing, advanced experience with HubSpot CRM, and creativity to identify growth opportunities, design and implement experiments and optimize marketing campaigns. This role requires a deep understanding of digital marketing, analytics, and growth hacking techniques, as well as a proven track record of successfully scaling marketing efforts to achieve business objectives We?re looking for someone who?s entrepreneurial, has an eye for data, and ready to roll up their sleeves from project ideation to execution. Your highest priority in this role will be driving lead engagement and conversion. Detailed Description:

• Develop B2B email content and marketing campaigns to nurture and engage mid funnel leads in HubSpot.
• Develop email campaigns and content to drive top-of-funnel lead conversion and landing page traffic growth.
• Analyze and report on email campaign results: campaigns conversion rates, asset downloads rates, etc.
• Lead the funnel / landing page improvements with our marketing team to grow site conversion rates.
• Conduct quarterly competitor analysis and report on findings.
• Develop and own content calendar, including managing timelines for communications and collaborating with stakeholders.
• Collaborate closely with the digital marketing team to create effective paid media/SEO campaigns that drive top of funnel growth and web traffic.
• Create, manage, and improve workflows in HubSpot (Marketing and Sales Hubs).
• Create weekly/monthly HubSpot reports and metrics that analyze campaign performance, identify asset trends, and create opportunities for improvement and growth.
• Run A/B growth-oriented testing and experiments with various marketing channels such as CTAs, forms, landing pages, etc.

You must have:

• A minimum of 5 years? experience working in a digital marketing capacity, preferably in B2B SaaS marketing with a company in Canada or US.
• Advanced knowledge of HubSpot (Sales, Marketing, and Service Hubs) ? Certification of HubSpot tools will be required.
• Excellent verbal and writing skills in English.
• Proven track record of delivering growth in managing and executing successful marketing projects resulting in increased lead acquisition, customer engagement, and product awareness.

You?ll be on our favorite list if you:

• Have intermediate knowledge of Google AdWords and Google Analytics.
• SEO knowledge.
• Demonstrated writing ability [e.g., blogs, eBooks, whitepapers, etc.].

Why you?ll love working at HRSG:
HRSG offers a dynamic work environment that provides for future growth opportunities. Working with a small team, you will have the opportunity to take initiative and help shape your future growth. You will constantly be encouraged to be creative and contribute to the success and growth of the company. You will work with a creative team of peers on interesting projects and research and have an opportunity for continuous learning to help you maintain leading edge skills. We?re also a 100% remote company but we have offices in Ottawa, Ontario in case you?d like to occasionally work from an office setting! Some perks of the job include:

• 100% remote work environment (company computer and tools will be provided).
• 3-weeks paid time off.
• Opportunities for career growth.
• A friendly and supportive environment.

Job Types: Full-time, Permanent Salary: $80,000.00-$90,000.00 per year Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Vision care
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday
• Overtime

Application question(s):

• How many years experience do you have in paid advertising?
• Do you have advanced knowledge of HubSpot?

Experience:

• digital marketing (B2B SaaS within Canada/US): 5 years (required)
• working with Google AdWords/Google Analytics: 3 years (preferred)

Work Location: Remote