Job Description

Reports to: Director of Marketing

Location: U.S./Canada Candidates Only

Summary:

We are an online education company that teaches people with zero business background or tech experience how to create & publish books that sell and make money. Publishing.com isn\'t just for writers or authors, but for anyone who wants to increase their income. We are proud to share that Publishing.com was ranked #19 on the Inc. 5000 list of fastest growing private companies in America in 2023. We also have over 1,000 reviews on TrustPilot of customers sharing their experience with our programs.

Our grand vision is to become the one-stop shop for all your self-publishing needs. This year, we are making massive strides towards this vision by launching our Publishing.ai software-an AI powered writing assistant that helps you create better books faster, cheaper and easier than ever before.

About the Role:

We are seeking an experienced Growth Marketing Manager, Funnel Optimization with over 5 years of experience in building, managing, and optimizing digital marketing funnels. In this role, you will oversee the creation, execution, and optimization of our customer acquisition funnels. Your expertise in conducting A/B testing, in collaboration with our Conversion Rate Optimization (CRO) Specialist, will be crucial. You will work closely with the creative, paid media, and data teams to ensure all funnel projects are launched successfully and optimized for maximum efficiency and growth.

Key Responsibilities:

• Strategize, build, and manage all aspects of our customer acquisition funnels, ensuring they are aligned with our growth objectives. These may include but are not limited to: automated webinar funnel, VSL Funnel, book funnel, channel funnel, lead magnet funnel, challenge funnel, etc.
• Conduct A/B testing and other conversion optimization strategies in partnership with the CRO Specialist to improve funnel performance.
• Lead cross-functional collaboration with creative, paid media, and analytics teams to ensure seamless execution and optimization of funnels.
• Analyze funnel performance data, using advanced tracking tools to inform decisions and improve conversion rates and overall ROI.
• Stay up-to-date with the latest trends in funnel optimization and growth hacking techniques to keep our acquisition strategies innovative and effective.
• Foster a culture of experimentation and continuous improvement within the funnel optimization team.
• Communicate regularly with stakeholders, offering clear and actionable insights derived from funnel performance data and testing results.

Expected Outcomes:

The key results we expect from this role include:

• Effective Management: Ensure all funnel projects are launched on time and managed effectively throughout their lifecycle.
• Conversion Optimization: Achieve significant improvements in funnel conversion rates through systematic A/B testing and optimization efforts.
• Team Collaboration: Drive cohesive and collaborative efforts across teams, ensuring funnel strategies are integrated with creative and media buying initiatives.
• Growth Achievement: Deliver on growth targets by effectively managing and optimizing acquisition funnels to increase customer base and revenue.
• Innovative Strategies: Regularly implement new and innovative strategies within the funnels to stay ahead of the curve in customer acquisition techniques.
• Data-Driven Decisions: Utilize advanced tracking and analytics tools to make data-driven decisions, enhancing the effectiveness of our marketing funnels.

Requirements:

• A minimum of 5 years experience in digital marketing with a specific focus on channel management and optimization.
• Proven track record of improving funnel performance and conversion rates.
• Experience with A/B testing, analytics, and funnel optimization tools.
• Strong leadership skills with the ability to manage projects across different teams.
• Excellent communication and collaboration skills, with a knack for clear and effective cross-functional coordination.
• Proactive, self-motivated, detail-oriented and able to thrive in a dynamic and fast-paced environment.

Why Publishing.com?

• Recently recognized as #19 on the Inc 5000\'s list of Fastest Growing Private Companies in America for 2023!
• We are a completely remote team located worldwide with 50+ employees, and last year generated over $50M in revenue- we are just getting started!
• We have all the fun perks you\'d expect--flexible vacation policy, competitive vision, dental and health benefits, 401k plans, team socials...yes, even remotely!*
• We are proud of our culture and care about it deeply--we live by our company values (1) Service that WOWs (2) Ultimate Team Player (3) Great Freakin\' Attitude (4) Billion Dollar Standards.
• We encourage learning, growth, and continuous improvement, so we always look for ways to help our staff grow. From monthly training to hiring mentors, we care about your personal growth!
• If you want to join a team on the ground floor, this is your chance. We have a grand vision for expanding beyond education company to become the one-stop shop for all your self-publishing needs.

*Some benefits are available to our US-based employees only.

Publishing.com is dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don\'t hesitate to reach out - we encourage everyone interested in joining us to apply.

Publishing.com LLC. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, Publishing.com LLC. complies with applicable state and local laws governing nondiscrimination in employment in every location we have employees in. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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