Job Description

Overview:Growth Marketing ManagerPosition Summary
Are you a bold, creative thinker who thrives on driving growth and challenging the status quo? We're looking for a dynamic Growth Marketing Manager to spearhead demand generation, client acquisition, and revenue-driving initiatives for our rapidly growing financial services company. Youxe2x80x99ll lead the charge in crafting compelling campaigns that captivate Canadian small business owners and turn them into passionate brand advocates. This is your opportunity to make a significant impact as you bring fresh ideas, sharp analytical skills, and an unrelenting drive for results to a team thatxe2x80x99s ready to shake things up.Why You'll Love This Rolexe2x97x8f Shape the Future: Take center stage in building and optimizing a world-class marketing operation that drives strategic growth, fosters seamless customer experiences, and sets new industry standards.xe2x97x8f Competitive Compensation: Enjoy a competitive salary, a comprehensive benefits package, and opportunities for continuous personal and professional growth as you advance in your career.xe2x97x8f Lead and Empower a Team: Lead and mentor a growing team, helping to shape the next generation of marketing talent while driving alignment and collaboration for high-impact results.xe2x97x8f Grow Your Career: Build a world-class marketing program and scale the team to drive FBC to $100M. Leverage our strong foundation to make a direct impact on growth, efficiency, and customer success.xe2x97x8f Collaborate with Experts: Partner with a talented, high-performing team across growth, customer, and content marketing, and hone your skills with world-class consultants in PPC, SEO, PR, and Product Marketing to achieve exceptional results.Key Responsibilities

• Own the Growth Strategy: Lead multi-channel campaigns that deliver measurable results across paid, organic channels, and offline channels including events.
• Lead and Inspire the Team: Recruit, mentor, and nurture your direct report, aligning their efforts with business objectives while empowering them to take initiative.
• Performance Marketing Oversight: Collaborate with external agencies and provide strategic direction for SEM across platforms like Google, Meta, and LinkedIn, guiding targeting, creative strategy, and optimizations.
• Support Business Development & Partnerships: Collaborate with the Business Development team to strategize, test, and optimize events and partnership initiatives. Provide messaging, enablement, and strategic guidance to drive growth and deliver value.
• Bridge Sales & Marketing: Play a critical role in aligning sales and marketing efforts, ensuring seamless lead flow and strong communication. Collect feedback, refine campaigns, and support the sales team with high-quality leads that convert.
• Strategic Collaboration: Work closely with the content team to build awareness, generate leads, and position us as a trusted advisor in rural communities.
• Data-Driven Decision Making: Collaborate with the Marketing Operations to track and analyze campaign performance, tell compelling, data-backed growth stories, sharing learnings, and continuously experimenting.

Qualifications

• A bachelor's degree in Marketing, Business, or a related fieldxe2x80x94or a track record that proves you donxe2x80x99t need one.
• 5+ years of experience in growth marketing, demand generation, or performance marketing, owning results across multiple channels.
• Hands-on expertise in PPC, SEO, and conversion rate optimization. HubSpot wizardry is a must.
• Demonstrated ability to lead and grow a team, including coaching, providing constructive feedback, holding team members accountable to goals, deadlines, and KPIs, and fostering professional development to help employees reach their full potential.
• A data-obsessed mindset. You donxe2x80x99t just report on raw numbersxe2x80x94you turn them into stories that drive action and can be followed by other teams across the business.
• Stellar project management skills and the ability to juggle multiple high-stakes initiatives without dropping a ball.
• Experience in financial services, marketing to small business owners, or agriculture is a major advantagexe2x80x94but a passion for the audience can be just as powerful.

About FBCFounded in 1952, FBC is one of Canadaxe2x80x99s premier tax and financial consulting firms for small businesses. We support over 20,000 small businesses nationwide with year-round financial strategies that free our clients to focus on growth and community impact.This isnxe2x80x99t just a marketing rolexe2x80x94itxe2x80x99s a chance to rewrite the playbook and build your career flagship. If youxe2x80x99re ready to drive impact, ignite growth, and leave your mark on an established brand with big ambitions, we want to hear from you. Letxe2x80x99s build something extraordinary together.Apply now to take the next step in your career and help us build the systems that drive our future success!Flexible work schedule, including hybrid or remote options, for the ideal candidate.

Farm Business Consultants