Job Description

Thousands of companies build better software products with the help of Canny\xe2\x80\x99s customer feedback platform. As a Growth Marketing Manager at Canny, you\xe2\x80\x99ll have an exciting opportunity to own our paid media strategy and implementation. You will work closely with the Head of Marketing to drive our advertising efforts. You\xe2\x80\x99ll also have ownership to decide how we approach different channels, campaigns, testing, and optimization with a focus on driving ROI-positive results.
We are...

• Fully remote with no office
• 14 people, spread across 4 countries (US, Canada, Spain, and Turkey)
• Bootstrapped (no outside funding), profitable, and growing

Our ideal candidate has B2B SaaS marketing experience, knows how to build full-funnel campaigns, and preferably has in-house experience. You should enjoy building, testing, and optimizing campaigns across paid channels (e.g. Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads) with deep channel expertise and a solid understanding of how to reach a target audience at all stages of the funnel.
Our marketing team is based in North America, so our ideal candidate needs to be able to work North American hours.
What you\xe2\x80\x99ll do at Canny:

• Design, execute and optimize ROI-positive advertising campaigns across multiple channels
• Write compelling ad copy focused on driving conversions, and work with our design team to craft interesting creative
• Manage campaigns and A/B testing to improve conversions
• Support our content marketing efforts by promoting content at all stages of the funnel
• Set up retargeting campaigns to move leads along their journey
• Build and maintain performance reports for all channels
• Research and monitor key competitors\xe2\x80\x99 advertising strategies

Tech you\xe2\x80\x99ll use every day:

• 
  Google Analytics
• Semrush
• Hubspot
• Heap

Compensation:

• Base salary varies by location but is highly competitive in pretty much all areas except San Francisco, New York, and Seattle (for example, Canada: $90k-$115k CAD)
• Bonus program (default is 8% of bonus salary, varies by performance)
• Regular Compensation Reviews (reviews happen twice per year)
• Significant equity grant
• 20 days holiday, 15 days statutory leave, and unlimited sick leave

About You...You Have:

• 
  Outstanding written English skills
• At least 3 years of experience building and executing advertising strategies across multiple channels including Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook / Instagram Ads with at least $20,000 per month in ad spend
• Knowledge of research and analytics tools including Google Analytics, Semrush, Hubspot, or similar
• A track record of optimizing and improving campaign performance through A/B testing, copy testing, and other methods
• Experience in conversion rate optimization (CRO) and can contribute to optimizing conversions at all stages of the funnel
• An understanding of account-based marketing and how advertising supports it
• Managed advertising campaigns for B2B SaaS companies, preferably in an in-house role
• Demonstrated the ability to onboard and integrate with an organization long-term: within the last 5 years, you\'ve worked at one company for at least 2 years

Bonus points if you have:

• 
  Understanding of content marketing and SEO
• Ability to create image and video ads
• Experience running campaigns on other ad channels
• Experience managing media buys with publishers

Apply:
In your application, please include your resume, creative samples, and tell us why you want to work at Canny (believe it or not, we actually care about why you are applying here!). Please note: members of our team review every application, and we want you to be successful! However, candidates who do not take the time to answer the screening questions properly rarely progress. For brownie points, add a link to your favorite GIF.