Based in a Production studio, you are responsible for orchestrating Brand Strategy and Operations for a given franchise. As a key member of a Brand Leadership Team, you will work closely with other brand leaders to ensure critical and commercial success of the brand via a coordinated multi-product strategy.
Thanks to a double reporting line, you bring a dual perspective to your brand: reporting to an Executive Producer, you support them in defining the long-term Brand vision and objectives, coordinating a 360 multi-game, multi-product and transmedia roadmap of the Brand in close collaboration with other brand leaders and stakeholders.
Reporting to a VP of Global Brand Strategy (Brand Portfolio Management Team), you co-manage the Production Marketing teams at game level. You are accountable for brand and product positioning, internal strategic processes, and the strategic marketing deliverables (including communication assets). You benefit from Brand expertise, tools and best practices to help you be at the top of your game.
What you'll do
Co Define the Brand Long Term Strategy:
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