Job Description

About University Canada West: University Canada West is an innovative business and technology-oriented, dynamic, and growing institution that was founded in 2005. Based in Downtown Vancouver, the university is defined by its close connections to the business community and a commitment to outstanding student services. Here, at UCW, we connect recognized, well-established specialists and ambitious young professionals, so they learn from each other and thrive in our diverse environment. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming. We are privileged to do this work on the unceded, traditional territories of the x\xca\xb7m\xc9\x99\xce\xb8k\xca\xb7\xc9\x99y\xcc\x93\xc9\x99m (Musqueam), S\xe1\xb8\xb5wx\xcc\xb1w\xc3\xba7mesh (Squamish), and Sel\xcc\x93\xc3\xadl\xcc\x93witulh (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities. Primary Purpose University Canada West is looking to hire an experienced and versatile Email Marketing Specialist to join our award-winning in-house Marketing and Communications team. The candidate will be responsible for creating automated email campaigns including building creative mock-ups and layouts, content writing, editing, creating tracking links, testing for deployment and A/B testing. This position contributes to the overall digital marketing execution within the email channel to maximize customer response. The Email Marketing Specialist will play a key role in executing user-centric marketing drip campaigns. A successful candidate will possess UX skills, copywriting skills, project management skills, great attention to detail, and a passion for digital marketing. Success will be measured by email conversions, email engagement and click-through rates and open rates. The Email Marketing Coordinator will create customized and meaningful user experiences through email that promote long-term engagement. Specific Responsibilities

• Work with the Digital Marketing Team to develop and implement comprehensive email marketing campaigns
• Oversee creative development and implementation of new email templates and redesign of existing templates
• Conduct A/B testing to optimize email campaigns
• Generate reports and analytics on the success of email
• Maintain a solid and reliable understanding of email marketing best practices, and regulations throughout North America (including CASL) and Global markets (including GDPR)
• Work with Communications Team to write persuasive and accurate copy for emails, including captivating subject lines
• Maintain the email marketing content calendar, and consider all key events and initiatives (both internal and external) when scheduling content for emails
• Identify areas of opportunity and improvement in the email content creation and review process
• Use web analytics and sales data to maximize sales conversion and optimize the user experience
• Assist with weekly, monthly, quarterly, and annual reporting on all email marketing efforts, campaigns, and marketing initiatives
• Assist with other day-to-day marketing activities as needed

Position Requirements Qualifications:

• Post-secondary education in marketing (preferably with a digital focus)
• Minimum of 2 years of digital marketing experience with a focus in email marketing, marketing automation technology and marketing analytics
• Minimum of 1 year ecommerce experience
• Ability to edit and code basic HTML/CSS, preferably with experience specific to email
• Knowledge of segmentation and persona development
• Experience with design programs, such as InDesign and Photoshop
• Working knowledge of Google Analytics or similar analytics tools
• Experience with marketing automation platforms (e.g. Pardot, HubSpot, SalesForce Marketing Cloud, etc.)
• Knowledge of project management software (e.g., Asana or Trello) an asset
• Written and oral communication, attention to detail, and project management skills
• Strong strategic and analytical thinking, risk analysis, problem-solving, customer-service, and organizational skills
• Advanced proficiency in MS Office (including Word, Excel, PowerPoint and Outlook)
• Excellent English written and verbal communication skills
• Knowledge and solid understanding of GDPR and CASL legislation

Job Types: Full-time, Permanent Benefits:

• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care
• Wellness program
• Work from home

Schedule:

• 8 hour shift

Work Location: Hybrid remote in VANCOUVER, BC