The Travel Corporation is an industry leader, and career opportunities at The Travel Corporation are as diverse as the travel experiences we offer. Our teams, our family, is absolutely our greatest asset. Working with a collaborative team spirit, we are dedicated to providing exceptional service to our customers. The Travel Corporation offers employees a comprehensive benefits package; training and support to foster career development; travel opportunities; and a driven culture anchored to the principals of diversity and inclusivity.

Position Title: Email Marketing Specialist
Department: Marketing
Brands Trafalgar, Insight, Luxury Gold, Costsaver, Brendan Vacations, Contiki, Destination America
Reports to Position: Production Manager
Direct Reports: N/A

ABOUT US
The Travel Corporation is a highly successful international travel group with over 40 award-winning brands. The company is family-owned, has been in business for four generations over 100 years, operates in more than 60 countries, on seven continents, with over 35 offices and more than 4,000 team members.

The tour brands which are covered by this role consist of Luxury Gold, Insight, Trafalgar, Brendan, Costsaver, Contiki and Destination America.
At The Travel Corporation (TTC), taking care of the destinations we visit is important to us. We\xe2\x80\x99re proud to be a founding member of TreadRight, a joint initiative by The Travel Corporation family of brands which works to sustain environments and communities around the world for future generations.

POSITION SUMMARY
As an Email Marketing Specialist, you\xe2\x80\x99ll develop our email campaign strategies and execute tactics that deliver persuasive messages to existing and prospective guests. More specifically, you\xe2\x80\x99ll be responsible for:

• Working with cross-departments to promote and share information, news, and offers about our offerings to people in the email database list
• Using email marketing concepts and metrics to measure and optimize our regional email campaigns for Trafalgar, Costsaver, Insight Vacations, Luxury Gold, Contiki, Destination America, and global email campaigns for Brendan Vacations, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals

KEY RESPONSIBILITIES

• Traffic all regional request emails across all brands from all departments, including but not limited to marketing, sales, operations, groups and Destination America brand emails
• Coordinate monthly trade emails, including sales manager and groups newsletters
• Review monthly reporting from the global teams and extract key data for regional improvements to share with the wider marketing team
• Support on reporting for all Brendan Vacations emails
• Facilitate, with global teams, the quarterly review of nurture and post-booking templates
• Manage quarterly review of all Brendan Vacations emails including nurture and post-booking templates to identify opportunities for continual improvement in email
• Responsible for briefing and reviewing all emails, including hotlists, trip spotlights, etc., and any Make Travel Matter or TTC related content emails that need to be lifted for Brendan Vacations
• Proof regional versions of global-led emails
• Write and edit email copy, subject lines and preheaders as needed
• Create any B2B2C consumer HTML requests
• Work closely with global email teams and regional Production Manager on email calendars via Monday.com; responsible for ensuring accuracy of information and keeping the calendar (on Monday.com and Marketing Hub) up to date with latest email send information
• Manage the monthly TTC Tour Brands North America internal newsletter distribution and Marketing Hub Sharepoint site
• Assist with coordination tasks related to emails
• Manage all email-asset-related Marketing Request submissions from Sales, Groups, Destination America, and Contact Center teams
• Coordinate regional (ad-hoc) data needs for segmented email sends like policy updates, trip confirmations, etc.
• Set-up and coordinate consumer or agent databases via email
• Research best practices for email journeys and content to continuously improve our metrics and content
• Set-up and coordinate any surveys in Survey Monkey or other survey tool applications that will then be used in our email marketing to gain information and knowledge from our existing database
• Other duties as assigned

COMPETENCIES

• A balance between creative and commercial, with an excitement for email marketing in general.
• Experience executing brand and tactical messaging within the email ecosystem and understanding of what good looks like for email performance dependent on the objective of that email.
• The ability to manage various email calendars and coordinate briefs across various brands.
• Understand the full life cycle of the guest and how our email touchpoints improves their experience and drives conversion.
• You respect and share our core values.
• You are resourceful and can help relieve even the most difficult obstacles to make your team succeed.
• You love working with teams of smart and driven people who are excited to solve challenging problems.
• You care about email best practices and evangelizing them with the team.
• You love helping people achieve their goals, both personal and professional.
• You have a high emotional intelligence and have a knack for recognizing your own and other teammates\xe2\x80\x99 emotions.
• Strong commercial acumen and excellent communication and stakeholder management skills.

EXPERIENCE

• 1-2 years of email marketing experience required, knowledge/familiarization of the travel industry preferred

TECHNICAL SKILLS

• Proficiency in Microsoft Office.
• Use of Microsoft Teams, Sharepoint, One Note applications a plus.
• Efficiency with Survey Monkey.
• Use of Monday.com project management tool a plus.
• Ability to utilize web tools and in-house technical resources, adapt to new technology, learn new programs quickly, and use computers and technology to improve efficiency and productivity.
• Ability to use Excel spreadsheets to store and manipulate account data.
• Prior use of Marketing Cloud, Salesforce or other CRM is a bonus.

Perks of Working With Us!

• After your first year, you get an annual travel credit of $1250 to travel on any one of our core travel brands.
• You also get 2 weeks a year where you can work from anywhere in the world, your choice.
• To grow \xe2\x80\x93 we offer a global training calendar, with a mix of virtual, in-person, and e-learning courses. Plus, we give $3000 per year to support external learning and development courses that interest you and drive your passion.
• Giving back - we give you two paid workdays each year to volunteer to make a difference in causes that are close to your heart too. We believe that travel is a privilege, but with that privilege comes the responsibility; to ensure we have a positive impact on the places we go, the people we meet, and the wildlife we enjoy. We ensure that travel is a force for good and that we MAKE TRAVEL MATTER\xc2\xae.

About The Travel Corporation
Internationally, TTC has become one of the largest, family owned and run business in the world. To learn more, please visit us at: https://ttc.com/

OUR TTC IPs (Intellectual Properties)
Incredible People \xe2\x80\x93 Our people are our strength, they are what makes us unique. It\xe2\x80\x99s the diverse voices and viewpoints that help us continually improve how we deliver world-class travel experiences for the world to enjoy.

Inherent Passion \xe2\x80\x93 Inherent Passion speaks to our core \xe2\x80\x93 our love for travel. This was the foundation that TTC is built on, and it still drives us forward today. It\xe2\x80\x99s less something we say, and more something we feel.

Impactful Purpose \xe2\x80\x93 At The Travel Corporation, we Make Travel Matter in 2 ways: through our TreadRight Foundation and How We Tread Right. For more information, please visit below:

• TreadRight Foundation: https://youtu.be/g_JYRxpTDts
• How We Tread Right: https://youtu.be/0FfJ4BT35s8

We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.