Job Description

Company Description

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we\xe2\x80\x99ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people\xe2\x80\x99s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You:
Moving at our pace brings a lot of change, complexity, and ambiguity\xe2\x80\x94and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

As the Demand Marketing Senior Lead, ABM, you will play a pivotal role in shaping and executing advanced ABM strategies to optimize the sales pipeline, drive revenue growth, and enhance customer engagement. You will collaborate closely with the marketing, sales, Biz ops, MarTech, and partner teams to create targeted merchant journeys that engage key accounts, nurture leads, and accelerate the sales cycle. Proficiency in martech toolings (e.g. Salesforce Sales Cloud, Service Cloud, Salesloft) is essential for this role.

Key Responsibilities:

• Develop the ABM discipline and implement advanced ABM strategies to drive demand, revenue growth, and customer engagement for mid-market and enterprise merchants
• Partner with the sales team to align marketing efforts with sales objectives, ensure seamless lead handoff, and create targeted outreach campaigns that engage key accounts, nurture leads, and accelerate the sales cycle
• Collaborate with MarTech and BizOps teams to configure CRM database, enabling Sales and Marketing teams to collect and utilize critical data for nurture and targeted messages
• Exhibit proficiency in data manipulation and work adeptly with relational databases to extract valuable marketing insights, perform in-depth data analysis, and inform data-driven marketing strategies
• Work closely with Product Marketing, Data Science, UX, FED, and other cross-functional teams to develop thoughtful, deeply integrated multichannel programs across digital media, offline media, content, brand, PR, event, field marketing, and partnership to accelerate the sales cycle
• Stay current on industry trends, best practices, and emerging technologies in ABM and marketing technologies; serve as a thought leader and subject matter expert in ABM, driving innovation and best practices across the organization
• Discover business problems and current gaps, creating opportunities and space for fellow team members to contribute and grow
• Demonstrate adaptability and ability to thrive in organizational changes, ensuring the team remains productive and responsive to evolving business needs

Qualifications

Qualifications:

• Bachelor\'s degree in Marketing, Business, or a related field
• 10+ years of experience in B2B marketing, with a strong focus on ABM; 5 years in a leadership role; proven track record of developing and executing successful ABM discipline and strategies
• Proficiency in marketing technologies and toolings, including marketing automation platforms, CRM systems, and data management tools
• Excellent analytical and data-driven decision-making skills and proficient in query languages, data visualization and analytics tools, including SQL, GraphQL, looker studio, google analytics, etc.
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously
• Strong written and verbal communication skills, with the ability to present complex information clearly and concisely
• Team player with a collaborative mindset and the ability to work effectively with cross-functional teams
• Strong problem-solving skills and adaptability to thrive in a dynamic environment

Additional Information

Shopify