Job Description

We are looking for a talented Content and Email marketing specialist to take full responsibility of our content marketing and SEO initiatives including website content, social media, blogs and lead generation.We require a creative marketing professional, preferably with a writing background. You should be able to develop engaging content for both organic and Search Engine Optimization.Responsibilities include

• Create, execute and optimize content marketing plans and initiatives to achieve business goals
• Collaborate with design and social teams to produce high quality content
• Edit, proofread and improve existing content on
• Website, Email, Blogs, Video, Google Ads
• Optimize content considering SEO and Google Analytics
• Ensure the content has proper HTML structure
• Give each image alternate text
• Incorporate relevant keywords while avoiding keyword stuffing
• Include a combination of internal and external links

Requirements

• Proven work experience as a Content Marketing specialist
• Proven work experience as a Marketing Marketing specialist
• Hands on experience with SEO and web traffic metrics
• Understanding of web publishing requirements
• Editorial mindset
• Expertise in social media writing
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Degree in Marketing, Journalism or relevant field

Skills

• Content Marketing
• Email Marketing
• Copywriting
• Creativity
• Search Engine Optimization (SEO)
• Google Analytics
• Email Creation
• Customer Engagement

Job Type: Full-timeSalary: $48,000.00-$55,000.00 per yearBenefits:

• Dental care
• Extended health care
• Vision care

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Vaughan, ON: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (required)

Experience:

• content writing: 3 years (required)