Job Description

AVP, Media Strategy & Services

The AIR MILES Reward Program is Canada\xe2\x80\x99s most recognized loyalty program with nearly 10 million active collector accounts. With more than 30 years of experience, we have a proven track record of driving long-term loyalty.
There\xe2\x80\x99s a reason we\xe2\x80\x99re recognized as one of the best places to work year after year: we give you more than a place to work, we give you a place to grow your career. That\xe2\x80\x99s what sets us apart.

Benefits and Perks at AIR MILES:

• 
  Flexible work environment with remote work stipends
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  AIR MILES Gold\xc2\xae Collector status upon hire
• 
  Free AIR MILES issued annually on your anniversary date
• 
  Group RRSPs & company matching program
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  An annual wellness subsidy
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  Robust wellness resources including cognitive behavioural therapy and a Headspace subscription
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  Seven paid Wellness Days throughout the year
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  Two-week Sabbatical Leave and 20,000 AIR MILES in the year following each five-year milestone anniversary
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  Volunteer paid time off
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  Generous tuition reimbursement programs
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  Extensive learning and development opportunities

What Will You Work On?
The AVP, Media Strategy & Services role will deliver the media strategy for the organization and to our Collectors in support of Partners, Program Marketing and Rewards. This role will work in collaboration with CS and analytics to create Marketing strategy and plans, building & leading all digital marketing initiatives from strategic planning through to execution and driving performance for our partners.
This leader will also be responsible for the P&L of the new media business AMP Media, governing all business decisions and prioritizing investments to drive the vision across the business. They will work directly with leadership to refine and execute the business strategy and act as the primary liaison between the business and the C-suite. They will also lead development of the business roadmap and oversee and manage all business operations.

How Will You Create Impact?

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  Oversee the day-to-day operational functions, manage the P&L, and serve as the accountable leader for all internal elements of the AMP Media growth plan
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  Support the teams in designing and delivering multi-channel strategies with measurement against KPIs for Partners, Program Marketing and Rewards, partnering with analytics and client teams to deliver end-to-end, omni-channel measurement
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  Determine content prioritization and optimization strategy (personalization, content, channel) across all stakeholders and channels (customer journeys)
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  Develop internal talent, identify/onboard new roles, and help support growth and performance
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  Collaborate on the Go-to-Market strategy for all products and services, including implementation and execution
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  Work collaboratively with cross functional teams to drive revenue growth with new and existing advertisers

Let\xe2\x80\x99s Talk About You

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  10+ years of experience in Media, Marketing, and Analytics roles, preferably some within an agency environment
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  Experience in supporting teams in building and optimizing media strategies and plans in market
• 
  Extensive knowledge of the online advertising space with an understanding of exchange and audience-based selling and the technologies that enable it; experience in retail media highly desired
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  Experience going to market with new ad/data product
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  Deep knowledge of the digital media environment, trends/technology and agency landscape
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  Proven management & leadership skills with the ability to counsel on media investment strategies
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  Ability to lead people and develop talent across sales, media planning and buying, and more technical/data-oriented roles
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  Entrepreneurial, solution driven, business building mindset and track record
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  Excellent verbal, analytical, and written communication skills
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  Exceptional operational skills, including experience managing sales pipeline and process
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  Ability to work with and build trust amongst senior members of the organization and clients
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  Ownership mindset with propensity for finding unique solutions to business challenges

AIR MILES is for Everyone

We are committed to embedding inclusion in the way we work and the services we offer. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of belonging that enables us to perform, innovate and be our authentic selves.

If you are excited about the role, but don\xe2\x80\x99t meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!

In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know preliminary interviews are conducted remotely, via phone or video call. We look forward to \xe2\x80\x98virtually\xe2\x80\x99 meeting you!

Flexible Work Environment

AIR MILES is proud to offer Corporate Associates the flexibility to choose where they do their best work and we do not mandate a minimum number of days required in office. That said, the doors at our Toronto office are always open to Associates who prefer an office environment or need a change of scenery. All members of our Customer Care team permanently work from home.

No matter where you work from, everyone is set up with the tools and resources required to stay connected and make work-from-anywhere routines more comfortable.

Check us out \xe2\x80\x93 AIR MILES, a LoyaltyOne Company on
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Job Type:
Regular