Job Description

Grade: P8

Division: Marketing

IGM Financial Inc. is one of Canada\'s leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments

Under IGM Financial\xe2\x80\x99s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.

At Mackenzie Investments You Can Build Your Career with Confidence.

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada\xe2\x80\x99s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre.

Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable.

Mackenzie Investments is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada \xe2\x80\x93 including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

Creativity. Strategy. Teamwork. It\xe2\x80\x99s what powers us and sets us apart. With transformational leadership and the development of a truly innovative and integrated Marketing organization, it\xe2\x80\x99s an exciting time to be in Marketing at Mackenzie! We\xe2\x80\x99re building deeper client relationships, using client insights, innovative media, and engaging content via digital channels to build a marketing approach that differentiates us from traditional investment marketing teams. This role is an incredible opportunity to have significant, transformational impact on the organization and business.

The Role

The Marketing Team plays a pivotal role at Mackenzie by leading the development of effective digital media plans and strategies that are aligned to company goals, objectives, and strategies. The Manager, Media Strategy is responsible for providing planning and strategic support in the development of Mackenzie\xe2\x80\x99s annual paid media plan.

Main responsibilities include:

• Translate business objectives into strategic marketing plans focused on paid media channels.
• Develops recommendations based on the unique needs of each target audience, while increasing value and efficiency.
• Development of creative briefs working in partnership with product or channel marketing.
• Briefing partner agency on strategic implementation needs and roles of specific communication channels.
• Lead operational processes to facilitate marketing campaigns such as compliance review, material creation, and quality improvement.
• Generate innovative ideas to promote investment products through leveraging the company through paid digital channels.
• As part of campaign development, work with internal partners to develop the digital journey.
• Coordinate across internal teams including product marketing, brand strategy, channel and segment marketing, compliance, creative agency, and media buying partner to tactical execute on all media campaigns.
• Generate innovative ideas to promote investment products through leveraging the company through paid digital channels.
• Partner with digital analytics and media buying agency to measure the effectiveness of marketing investment and find opportunities and actions to improve campaign performance and impact.
• Stay on top of the current standard methodologies, trends, and technologies for paid media platforms.

Requirements

• An understanding of the digital media ecosystem inclusive of data, programmatic, social, and mobile, with a solid understanding of search (SEO/SEM).
• Working knowledge of ad operations (tagging, ad serving).
• Solid understanding of the Canadian financial services landscape and its unique parameters.
• Strong knowledge of capital markets, asset categories and/or investment product experience is preferred.
• Ability to prepare and present concise creative briefs, reports, proposals, and presentations.
• Strong analytical skills and the ability to interpret data to measure content performance and optimize strategies accordingly.
• Creative thinker with a keen eye for detail and an understanding of visual design principals.
• Excellent project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Strong relationship management and influencing skills at multiple levels.
• Excellent written and verbal communication and presentation skills.
• A track record of results in paid media campaigns.
• Proficiency in MS Office Suite (PowerPoint, Excel) and Hootsuite.

Education

• A University degree with an emphasis on Marketing, Business Administration or Economics.
• Bachelor\'s degree in digital communication, marketing, advertising, journalism, or related field.
• MBA considered an asset.

Please visit our career page by clicking on the following link:

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

Please apply by August 23, 2023.

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Mackenzie Investments