Job Description

You are as unique as your background, experience and point of view. Here, you\xe2\x80\x99ll be encouraged, empowered and challenged to be your best self. You\'ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you\'ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

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Please note this is a 15-month contract.

The Growth and Performance Marketing team is looking for a strategic growth marketer to join Sun Life. This person will be a team player and people manager, highly capable of juggling shifting priorities and deliverables with a flexible and can-do approach. They will live and breathe social media and their extensive paid and organic knowledge will drive our social media strategy for Sun Life Canada.

What will you do?

• People manager to a team of Marketing Consultants that support paid and organic initiatives across social media platforms
• Leveraging data from multiple sources you will track conversion rates across the funnel, by campaign, by tactic, making optimizations to drive success
• Builds and manages relationships with key partners at all levels to understand business objectives ensuring that content journeys and media strategies align
• Develops measurement goals, data capture requirements, ROI campaign and media performance of owned, earned and shared properties.
• Takes initiative to closely monitoring emerging tech trends and capabilities driving the strategy of new social media capabilities and processes across social media platforms
• Works across multiple internal teams and with our creative and media agencies to create and launch paid marketing campaigns
• Maintains strong networks with industry partners to understand and keep up with trends

What will you need to succeed?

• University degree in business, marketing, or a communications-related field

• Relevant digital and media experience in a brand marketing and/or agency role
• Over 7 years of experience or an equivalent combination of education and experience
• Proven record of success in traditional and non-traditional marketing with measurable results
• Knowledge of paid social media tactics, targeting capabilities and promotional execution (business ad manager experience required)
• Thorough understanding of digital analytics and measurement, especially in Ads Manager
• Experience working with Influencers and Creators across various platforms
• Understanding of SEO and web traffic metrics, and familiar with Adobe Analytics
• Proven ability to leverage analytics to make strategic and tactical recommendations
• Creative problem-solver who has a meticulous eye for detail.
• Strong time management and prioritization skills.
• Strong project management skills with the ability to lead and direct internal teams and outside resources.
• Media and creative agency experience preferred
• As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide

What\xe2\x80\x99s in it for you?

• Flexible Benefits from the day you join to meet the needs of you and your family
• Pension, stock and savings programs to help build and enhance your future financial security
• Wellness programs that support the three pillars of your health \xe2\x80\x93 mental, physical and financial
• A hybrid working style that prioritizes flexibility
• Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
• A friendly, collaborative, and inclusive culture
• Joining a reputable organization with over 150 years of history

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 74,100/74 100 - 120,800/120 800

Job Category: Marketing

Posting End Date: 03/07/2023

Sun Life Financial