Job Description

Application Deadline: 07/06/2023

Address: VIRTUAL59 - HomeRes - ON - BMO

Job Family Group: Customer Solutions

The AIR MILES Reward Program is one of Canada\xe2\x80\x99s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada\xe2\x80\x99s oldest bank and the 8th largest in North America with more than 12 million customers globally.

The Director, Media Strategy & Services role delivers the media strategy for the organization and to our Collectors in support of Partners, Program Marketing and Rewards. This role works in collaboration with Client Services and Analytics to create Marketing strategy and plans, building & leading all digital marketing initiatives from strategic planning through to execution and driving performance for our partners.

This leader will also be responsible for supporting the P&L of the new media business AMP Media, governing all business decisions and prioritizing investments to drive the vision across the business. They will work directly with leadership to refine and execute the business strategy and act as the primary liaison between the business and key stakeholders. They will also support development of the business roadmap and oversee and manage all business operations.

Oversee the day-to-day operational functions, manage the P&L, and serve as the accountable leader for all internal elements of the AMP Media growth plan

Support the teams in designing and delivering multi-channel strategies with measurement against KPIs for Partners, Program Marketing and Rewards, partnering with analytics and client teams to deliver end-to-end, omni-channel measurement

Determine content prioritization and optimization strategy (personalization, content, channel) across all stakeholders and channels (customer journeys)

Develop internal talent, identify/onboard new roles, and help support growth and performance

Collaborate on the Go-to-Market strategy for all products and services, including implementation and execution

Work collaboratively with cross functional teams to drive revenue growth with new and existing advertisers

Qualifications

10+ years of experience in Media, Marketing, and Analytics roles, preferably some within an Agency, brand or publisher environment

Experience in supporting teams in building and optimizing media strategies and plans in market

Extensive knowledge of the online advertising space with an understanding of exchange and audience-based selling and the technologies that enable it; experience in retail media highly desired

Experience going to market with new ad/data product

Deep knowledge of the digital media environment, trends / technology and agency landscape

Proven management & leadership skills with the ability to counsel on media investment strategies

Ability to lead people and develop talent across sales, media planning and buying, and more technical/data-oriented roles

Entrepreneurial, solution driven, business building mindset and track record

Diversity, Equity and Inclusion

AIR MILES is for everyone. We are committed to our zero barriers to inclusion strategy \xe2\x80\x93 supporting equity, equal access to opportunities and growth for our colleagues, customers and communities facing systemic barriers. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves. If you are excited about the role, but don\xe2\x80\x99t meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!

In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know interviews are conducted remotely, via phone or video call. We look forward to \xe2\x80\x98virtually\xe2\x80\x99 meeting you!

We\xe2\x80\x99re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one \xe2\x80\x93 for yourself and our customers. We\xe2\x80\x99ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we\xe2\x80\x99ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other\xe2\x80\x99s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

BMO Financial Group