Our mission is simple, to Improve life through travel. Exodus Travels is one of the world\xe2\x80\x99s leading adventure travel companies delivering outstanding traveling experiences across more than 90 countries worldwide. Providing unparalleled expertise and local knowledge, our exceptional guides on the ground and teams in our worldwide offices have been crafting amazing travel experiences for years. Our values are to Bring Happiness, Take Ownership, Be Bold and Always Passionate, they underpin the work that we do and act as a reminder of why we do it. We are looking for people who can embrace our values and live them every day.
OUR COMMITMENT TO EQUITY, DIVERSITY & INCLUSION
Together we will cultivate a diverse, equitable and inclusive environment, where all our people can flourish and are encouraged to be their unique selves. We are committing to implement meaningful change within our culture by increasing awareness of and counteracting unconscious bias, eradicating systemic barriers, embracing diversity, and engaging all employees in the process.
OUR COMMITMENT TO PEOPLE, PLACES & PLANET
Our People, Places & Planet plan works towards improving life through travel - for the places we visit on our adventures, the people we meet when there, and the planet which hosts us.
SUMMARY
Travel is back and adventure travel is on a growth trend. As Acquisition Marketing Manager your goal is to acquire new Exodus customers, generating bookings, gaining new contacts and building the pipeline of demand. This position will be part of the acquisition team, within our global marketing team, with your primary focus on growth in the U.S. market. You\xe2\x80\x99ll combine your creative and analytical skills to draw new customers to our brand.
LOCATION: Remote within Canada working EST hours.
WHAT YOU WILL BE DOING
Your main channels will be partnerships, sponsorships, PR/Influencers, display & events (physical and virtual), with responsibility for planning, delivery and performance.
You\xe2\x80\x99ll deliver some activity with the support of agencies and some directly through the team, constantly learning by analyzing and optimizing performance
You\xe2\x80\x99ll seek, form, agree and execute a range of new partnerships with a focus on maximizing available budget and a positive ROI
Most of your focus will be on B2C marketing, however, you\xe2\x80\x99ll also play a co-ordination role with the B2B marketing teams in the US & UK
MANAGEMENT & LEADERSHIP
You\xe2\x80\x99ll be line manager for the Marketing Communications Coordinator, based in Toronto
This role includes being the campaign owner for many acquisition campaigns, mainly U.S. focused:
Leading teams from across the department to deliver your campaigns
There will be a strong focus on inspiring ideas; clear briefs & plans; strong execution and insightful post campaign evaluation and performance reporting.
Building demand and brand differentiation in messaging & creative and leveraging our reasons to believe, as well as utilizing offers and contests on occasion
WHAT WE ARE LOOKING FOR
Successful line management and project leadership who empowers & develops others
Examples of driving growth in the U.S. market, or hyper-growth in other international markets
Proven track record of building partnerships
Previous success with choreographing attention-grabbing PR campaign
Persuasive, positive and innovative force for good, who is goal focused, with a bias for action.
Proactively co-ordinate projects and channels, prioritizing workload, while quickly responding to changes as they arise, and taking action to hit targets.
An open, inclusive and collaborative colleague with a growth mindset, who puts the team goals first
Demonstrated ability in reporting, reviewing and responding to performance results and customer insight
Previous experience in the travel industry or passion for world travel os desireable
We look forward to getting to know you!#LI-KD1#LI-REMOTE
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