Job Description

B2B CEM Trade Marketing Manager

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SCOPE

Canadian market for 6 brands (Michelin, BFGoodrich, Uniroyal, MRT, Oliver, MegaMile) and 7 Business Lines:

• On Road: TLD + retread (Transport Long Distance); Urban;
• Beyond Road: Agriculture; Mining; Infrastructure; Construction
• Services & Solutions

KEY EXPECTED ACHIEVEMENTS

MEDIA AND SOCIAL MANAGEMENT

• Adapts the NA brief to be aligned with the NA strategy while considering the local challenges and budget management.
• When necessary, adapts the country social media strategy to match country challenges/ specificities.
• Manage local media agency and work with NA social agency to ensure plans are delivered accordingly with strategy
• Follow communication key performance indicators and relevant metrics and monitors and analyzes results.
• Work closely with north American team in all aspects of digital communication including SEO/SEM, affiliate, display re-targeting and acquisition.
• Manage media and social budget
• Develops adaptations (when necessary), translations or productions of content with local agencies.
• Provide proof reading of all translations for social publications and website

TRADE MARKETING AND COMMUNICATION

• Adapt retail/ dealer materials (brochure / POP / product sheets...) coming from the north American team (all LBs as described in scope above) and provide bilingual and adapted version for the Canadian market
• Manage POP materials for B2B: from printing elements to fulfillment management with local fulfilment house
• Provide proof reading of all translations made by the north American team for marketing documents or system (Maestro, Product sheet)
• Integrate all materials in different communication channel (Tire Value; Michelin B2B; Chatter SF, monthly priority call meeting...)
• Management of materials for local events at KUBIK
• Provide tires for field engineers and support translations for technical bulletins
• Tire Value: uploads all documents for all LBs in French and English; manage assets

ASSOCIATIONS SUPPORT

• Provide support for associations (subscriptions fees, give aways, tire seeding...)
• evaluate their relevancy in term of business impact

BUDGET MANAGEMENT

• In charge of managing B2B Marketing budget for both media and trade marketing
• Defining media budget for media agency
• Budget management with suppliers (printer/fullfillment house/translation agency...)

COMPETENCIES REQUIRED

• Bilingual French/English
• Laval based office (could be adapted but need regular visit to HO in Laval, QC)
• Marketing communication knowledge
• Agencies management
• Project Management skills
• Product knowledge for B2B products