Job Description

Associate Marketing Manager

"Always our best food, made especially for you." Pizza Pizza's mission is to make each and every occasion with us an enjoyable and memorable experience for both our customers and our team members.

Pizza Pizza is Canada's favourite pizza chain for a lot of reasons, but the most important one is our people. Before that box ever arrives at your door, a diverse team of talented people make it happen, from the head office to the kitchen counter and we are currently looking for an Associate Marketing Manager to join this team.

The role of Associate Marketing Manager is a critical role to our marketing team, supporting the company vision to deliver profit, innovation and experience/engagement across our B2C & B2B initiatives.

What the Role Will Do:

• Work with the broader marketing team to co-lead strategic planning, development and execution of 360 marketing campaigns for the Pizza Pizza brand
• Develop exceptional proactive communication of marketing activity and performance
• Work with creative and media partners (internal and external) to brief, develop and deploy marketing communications across paid, owned and earned media
• Assist mid/senior level executives develop marketing calendars and new marketing initiatives within the allocated yearly budget.
• Co-Lead national flyer planning including budgeting, timing and content creation, while working with Production Manager on execution
• Manage Local Store Marketing and Grand Opening campaigns
• Manage multi-million-dollar School Lunch Program with goal of increasing sales by 3-5% via developing marketing materials, attending school trade shows and working with internal business units to optimize the program's results
• Develop/Present briefs and work with the internal studio or agency on campaign and ad-hoc creative requests.
• Develop strong relationships with agency partners to ensure exceptional proactive communication of marketing activity and performance
• Provide post-promotional evaluation to marketing, operations and the broader organization, including but not limited to program efficacy
• Build cross-functional relationships, particularly with Operations, IT and franchise partners to ensure gold standard execution of all programs
• Work with all members of the marketing team to stimulate incremental business and creative ideation
• Keep up with the latest market conditions, trends, and competition
• Opportunity to attend workshops and take courses to refine knowledge and learn more about different digital & traditional marketing platforms and skills needed to continue personal growth

• 3+ year of experience in marketing and/or advertising experience
• Passion for Pizza Pizza brand! Passion for Food and Beverage industry
• Proven experience in developing and executing strong marketing plans at both Brand and Local level with measurable results and creative excellence
• Strong understanding of the 360-consumer journey and how to use all channels for delivering business performance and consumer relevance
• Strong strategic and analytical skills
• Self-starter with ability to work autonomously and proactively to uncover opportunities to move the business forward
• Ability to take complex data and translate to insights
• Solid presentation skills: ability to effectively communicate fact-based analysis, confidence in recommendations, and a positive demeanor
• A team player: works respectfully, inclusively, and positively
• Franchise and/or food service industry experience a strong asset
• English and French bilingual an asset