Job Description

Location

Toronto

Advertising Salary

Not Specified

• Client Marketing Manager (B2B)

About The Role

A Marketing Manager who seizes initiative

We are after a driven Client Marketing Manager whose achievements and ambitions match our own.

In this role you will be expected to develop and execute the B2B marketing strategy for North America, taking ownership of lead generation and nurturing initiatives. Show us how you can develop integrated marketing campaigns that drive MQL/SQL for a sales team, with a results-driven approach to pipeline generation. And you will impress us with all your varied and creative solutions to engage our clients across different sectors.

Some of your exciting, everyday opportunities to shine will include:

• Delivering Account-Based Marketing (ABM) and demand generation strategies working closely with the wider Marketing team and our Sales teams across Canada and the US
• Partnering with the global creative and digital teams to produce campaigns for all stages of the sales funnel
• Mentoring junior colleagues and helping shape B2B Marketing into a value-driven department

Using your strong understanding and experience in the use of analytical tools and techniques, you will confidently present campaign plans geared to ROI. Your excellent communication skills will help build relationships with stakeholders both within and outside of the business, including board level.

Duties and Responsibilities:

• NA Sales Marketing Lead
• Help develop the journey map and value proposition of the Ideal Customer
• Develop and deliver successful customer acquisition strategies
• Be responsible for end-to-end campaign management
• Engage with the Digital Marketing team and Creative Specialists to create and deliver successful demand generation campaigns including ABM
• Create integrated marketing campaigns across all media
• Draft objective-driven strategic and creative briefs
• Develop and manage events (virtual and IRL) to engage our client base and report on ROI
• Work with content, digital and B2B teams to ensure the FDM website is constantly updated
• Identify and develop partnerships and sponsorship opportunities that will build FDM\'s brand
• Work with the social team on creating engaging campaigns to grow brand awareness and attract leads
• Take command of campaign budgets, measure and evaluate campaigns, and regularly communicate ROI and areas for continual improvement to management
• Support the wider management team to ensure budgets are met and resource planning for campaigns are implemented
• Ensure continuous market and audience research for the target audience is conducted

FDM Group