Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Sr. Manager, CRM Strategy & Analytics



What is the opportunity?

This role will be a member of the team supporting Marketing, Engagement, and CRM for Avion Rewards. Avion Rewards is a rapidly evolving program which requires the incumbent to be able to think fast, strategize in-depth, and proactively drive initiatives to conclusion with business partners.

What will you do

Provide proactive project management support to ensure cross enterprise marketing strategies are executed to plan and accurately measured post-campaign

Develop tests for various touch points in a client's onboarding and post-acquisition life cycle, extract insights out of the tests, and deliver iterative improvements to our channels such as email, push notification, and in-app messaging

Work with enterprise and third-party partners to develop and maintain strategies, models, and processes associated with offer personalization.

Contribute to continuous improvement of our data collection capabilities, mature our monitoring and reporting stack, and recommend actions to ensure completion of business KPIs.

Optimize allocation of marketing spend to drive higher acquisition volumes and greater cost efficiency

Identify and streamline processes and mechanisms in order to reduce turn-around time, simplify work flows, and increase throughput

Must-haves:

Prior experience in business analytics, marketing strategy, acquisition strategy, or other quantitative strategy roles

Proven experience in designing marketing tests, analyzing results, and iteratively improving the business based on extracted insights

Strong technical skills in manipulating data via tools such as SAS, SQL, Teradata, Hadoop

Ability to communicate complex technical processes and insights in an audience friendly manner

Demonstrated effectiveness dealing with ambiguity and change

One RBC mentality, willingness take on whatever is required to elevate the business

Nice to have:

Familiarity with advertising, engagement, and analytics toolsets such as Google Tag Manager, Google Analytics, Salesforce Market Cloud, Facebook Analytics

Budgeting and planning experience managing large scale marketing programs

Prior experience working in loyalty, rewards, or digital advertising businesses

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help all of our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Job Summary This role will be a member of the team supporting Marketing, Engagement, and CRM for Avion Rewards. Avion Rewards is a rapidly evolving program which requires the incumbent to be able to think fast, strategize in-depth, and proactively drive initiatives to conclusion with business partners.

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Strategy and Administration

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-11-21-08:00

Application Deadline: 2022-12-21-08:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.