Job Description

Requisition ID: 176048

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Purpose:
The Senior Manager, Retail Deposit Analytics is responsible for leading a team of analytics professionals in conducting analyses and making fact-based recommendations across the Retail Deposits and Day to Day Banking portfolios. The incumbent will deliver strategic and tactical knowledge to facilitate the execution of strategies that will enable profitable growth of Deposit customer base, increase customer engagement and optimize revenue margins for the business. He/She will work with multiple stakeholders and partners within and outside Scotiabank to develop optimal strategies based on excellent analytical, database marketing, people management, communication and relationship management skills.
Accountability 1 - Analysis & development support for acquisition and campaign strategies:

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  Collaborate with Retail Deposit and Day to Day banking team to profitably grow customer base. Proactively provide strategic analysis that will assist the business to optimize new & existing accounts and product mix from various channels. Grow day to day banking customer base within multiple segments of Scotiabank customers and enhance opportunity to acquire non-Scotiabank customers.
• Work closely with marketing team to develop analytical and segmentation strategies that enhance Deposit customer engagement initiatives while optimizing budgets as well as margins. Collaborate with Retail Marketing and Customer Decisioning teams to implement and fulfill campaigns while ensuring seamless customer experience.
• Lead the data science initiatives to optimize pricing and targeting strategies to drive acquisition & retention of chequing balances. This role works closely with Retail Deposit team, finance, treasury, channel partners to recommend pricing and targeting strategies to grow deposit portfolio.
• Evaluate new campaign ideas based on business opportunities and revenue growth; provide initial sizing and develop business case. Provide go/no go recommendation by examining overall P&L impact to the bank.
• Collaborate with Campaign Design, Products and Retail Marketing teams to support optimal acquisition and customer migration initiatives driven through centralized campaign execution engine.
• Work closely with segmentation/modeling experts within or outside Scotiabank to create new and effective ways of targeting customers in order to maximize efficiency of acquisition campaign strategies.
• Continuously acquire and enhance knowledge of business/product strategies, competitive practices, market insights and other policies, technical processes and advanced analytical tools/methodologies in order to best provide business solutions to all key constituents
• Effectively manage and prioritize multiple business initiatives, projects and ad-hoc analysis with business stakeholders and/or external partners/consultants.

Accountability 2 - Measurement & Reporting:

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  Lead the creation of ongoing measurement of acquisition/engagement campaign strategies relative to the pro-forma/plan. Provide actionable insights and recommendations to business stakeholders on an ongoing basis in order to maximize business results and enable the creation of an ongoing learning loop.
• Develop pro-forma for acquisition/engagement campaign initiatives working closely with multiple stakeholders at Scotiabank.
• Identification of portfolio trends and key statistics using advanced analytics; Effective and timely communication of strategic and operational results to the business teams;
• Providing analytical support and profit insights on a regular and ad-hoc bases within Retail Canadian Banking with an eye towards driving business growth and profits
• Provide business support to all areas of Retail Deposits and Day to Day Banking including Business development, Product, Acquisition and Analytics. Work with Finance for business case development and to report results to Senior Management as well as provide outlook/projection

Requirements & Qualifications:

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  In-depth analytics experience and solid business acumen are required. Extensive marketing & campaign analytics and decision support experience is strongly preferred along with a comprehensive understanding of portfolio optimization and financial P&L levers.
• Proficiency utilizing a variety of analytical tools including Python, R, SAS, SQL and Excel and a solid knowledge and understanding of advanced analytical concepts and methodologies.
• A proven ability to rapidly, effectively and accurately extract and interpret data and transform it into meaningful and actionable business insights.
• Exceptional oral and written communication skills, with a demonstrated ability to present and translate highly technical concepts to a wide audience.
• A strong sense of urgency and a proven ability to understand, and effectively assess multiple, ongoing requests.
• Strong prioritizing, planning, analytical, presentation, project management, people management and relationship building skills
• Proven track record of success in maintaining, leading and motivating a productive team of analytics professionals.
• Displays a high level of analytical maturity and sophistication, financial acumen and a solid understanding of profit drivers, KPIs and other factors that will contribute to successful growth initiatives.
• Minimum Bachelor\'s Degree in Computer Science, Finance, Economics, Business Administration, Engineering or Statistics
• MBA (Finance or Marketing)/CFA/FRM or Master in Analytics - preferred

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.