Job Description

As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will have the opportunity to directly impact growth on iconic brands including Maxwell House, Gevalia, and IHOP. In this role, you will impact the coffee business strategy, and influence decisions across all areas of the business on both sides of the border.This role requires a person who can be:Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forwardInfluential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.Impactful: Influence "so-what\xe2\x80\x99s" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.An Owner: Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.Responsibilities within the team includeStrategic Insight lead across an $800M USD/ $1.1B+ (CAD) brand portfolioLead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation.Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.Lead yearly brand situation assessment with research vendors in preparation for brand plansCraft each brand\xe2\x80\x99s annual marketing plans, including strategy, creative development and optimizationEvaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness and Return on Investment.Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteriaHelp develop research Best Practices for the organizationWork with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights.QualificationsAdvanced experience in a strategic insights/consumer research role, preferably within CPGProficient in various market research techniques, including both qualitative and quantitative methods,Experience working with both primary and secondary data sourcesExpert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc)Demonstrated experience with agile research tools, methodologies, and applicationsUnderstanding of marketing processes, business planning, marketing strategyStrong sense of ownership and drive for resultsConfidence to adapt to and manage changing prioritiesStrong storytelling skills and ability to influence all levels of an organizationAbility to lead multiple projects simultaneouslyExcellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)Location(s) Toronto - Queen\'s Quay - HeadquartersKraft Heinz is an Equal Opportunity Employer \xe2\x80\x93 Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.

Kraft Heinz