Job Description

Location:


Toronto
Address:


100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:


Sr. Manager, North America Media & Measurement Science
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.


Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.


Position Overview:


As the Senior Manager of Media Strategy - North America, you'll be the architect of impactful media campaigns that resonate deeply with our customers and drive significant business growth. This isn't just about placements and budgets; it's about crafting & distributing compelling narratives that capture hearts and minds across diverse media landscapes.

You'll be at the forefront of innovative media solutions, fearlessly exploring new channels and technologies to reach our audiences in meaningful ways. Your strategic brilliance will translate into measurable impact, optimizing every dollar to fuel our brand's success.

What You'll Do:

Visionary Leadership:

Define and champion the overarching media strategy for North America, ensuring alignment with our brand vision and business objectives.

Channel Mastery:

Lead the development and oversee the execution of integrated media plans across a dynamic mix of online and offline channels.

Data-Driven Impact:

Leverage deep insights and analytics to optimize campaign performance, identify growth opportunities, and demonstrate tangible results.

Collaborative Powerhouse:

Partner seamlessly with cross-functional teams (Media Activation, Consumer, Central Marketing, Ecommerce and Regions) and external agencies to bring bold ideas to life.

Innovation Catalyst:

Stay ahead of the curve, constantly exploring emerging media trends and technologies to keep our brand at the forefront.

Let's Talk About You:

5+ years of experience in marketing or related fields with a proven track record of developing and implementing successful digital marketing strategies Experience engaging cross functional teams to think differently Luxury retail experience is an asset Proficiency in marketing technology and web analytics tools Experience with MMM, MTA, LTV models, A/B testing & conversion rate optimization Ability to analyze market trends & consumer behavior to inform marketing Experience in budgeting and financial planning for marketing initiatives Strong creative thinking and problem-solving abilities Understanding of user experience (UX) principles and ability to create engaging digital content

What's in it For You?

A company built on Canadian roots and heritage Your work is recognized with a comprehensive and competitive Total Rewards Program Opportunities for career growth through numerous internal and external programs Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards Be a part of CG Gives*. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.


Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.


There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.