Job Description

Ecommerce Content Specialist - Junior, Keter NALocation: Milton, ONFixed Term Contract (6-9 months)Hybrid, 1-day in the officeAnnual Salary Range: $70,000 - $75,000 CADJob Summary:Keter is seeking an Ecommerce Content Specialist to join our dynamic marketing team. The ideal candidate will be responsible for creating, optimizing, and managing high-quality content across our direct-to-consumer websites in the US and Canada. This individual will work with internal and external creative teams to create, improve, and maintain content to execute strategic marketing priorities and achieve our business goals.Our ideal candidate is an experienced professional who is passionate about digital marketing and content creation and management and can demonstrate creative writing skills. This individual will be responsible for implementing Keter\xe2\x80\x99s storytelling and messaging across our Direct-to-Consumer websites in North America primarily and supporting content management on paid platforms.Essential Functions & Responsibilities:Content Creation:

• Update content on keter.com US and Canada (product, campaign, aspirational pages etc) on a regular basis.
• Support content updates with ongoing paid campaign activities across key platforms
• Develop a monthly content plan for Keter.com, aligned with the overall Keter NA marketing playbook and with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop engaging site content, style, and layout that align with brand guidelines and identity.
• Write, edit, proofread, and improve copy.
• Liaise with content creators to ensure brand voice consistency.

Optimization:

• Optimize content according to SEO best practices.
• Work alongside the performance team to impellent insights from users\xe2\x80\x99 engagement metrics.

Content Management:

• Develop an editorial calendar and ensure team is aligned.
• Stay up to date with developments and generate new ideas to draw audience\xe2\x80\x99s attention.
• Manage and update content across all ecommerce platforms, ensuring accuracy, consistency, and brand alignment.

Collaboration:

• Work closely with internal and external stakeholders in marketing, design, performance and development to align content strategy with overall business goals.
• Coordinate with external vendors and agencies as needed for content production and paid initiatives.

Required Skills and Competencies:

• The ideal candidate will present creative thinking, have a passion for the storytelling and the digital space, and a \xe2\x80\x9cno task too small\xe2\x80\x9d attitude.
• Have experience in editing and managing content across platforms, tools, and methods, up to date with all recent developments.
• Experienced in digital marketing, with an advantage to ecommerce and perhaps working with/at an online retailer.
• Excellent writing skills to convey the Keter brand story across various platforms (social as well as retailers\xe2\x80\x99 platforms) as well as answering customers comments. Analytical orientation to present performance reports.
• Ability to work independently as well as collaborate with the various functions in North America and globally.
• Highly organized with strong attention to detail and excel in a fast-paced environment while balancing short- and long-term projects.
• Demonstrate adaptability in the ever-changing digital space and the ability to think like a consumer and be willing to try new things, take chances, and test ideas.
• Perform well under deadlines and be detail oriented.
• With its global reach, working in Keter means collaborating with global functions across the company and sharing and best practices.

\xef\xbb\xbfRequired Education, Training and Experience

• Requires a Bachelor\xe2\x80\x99s Degree in Marketing, Communications, or similar field.
• Basic knowledge of web publishing
• At least 2 years of digital marketing experience (agency/brand/retail)
• Experience in ecommerce and direct-to-consumer an asset.
• In-depth understanding of the digital space and up to date with constant developments
• Hands on experience with MS Office, Canva. Additional experience in photoshop in an advantage
• Exceptional project management, organizational, and analytical skills
• Curious, creative, excellent communication skills
• Able to work with various functions \xe2\x80\x93 internal and external, and in a dynamic work environment.
• Strong organizational and time-management skills
• Strong attention to detail
• Exceptional writing skills in English language.

\xef\xbb\xbfINDMP

Keter North America