Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We\xe2\x80\x99re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we\xe2\x80\x99re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we\xe2\x80\x99re transforming the food industry with bold thinking and unprecedented results. If you share our passion \xe2\x80\x93 and are ready to create the future, build a legacy, and lead as a global citizen \xe2\x80\x93 there\xe2\x80\x99s only one thing to do: join our table and let\xe2\x80\x99s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We\'re not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level \xe2\x80\x93 from entry-level intern to senior leader \xe2\x80\x93 to own their work. We share a responsibility to think like Owners \xe2\x80\x93 to be mindful of the collective and sustained success of Kraft Heinz \xe2\x80\x93 which we apply to every situation, every day. As part of Kraft Heinz, you\'re supported to grow and achieve. You\xe2\x80\x99re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level \xe2\x80\x93 and you\xe2\x80\x99ll be rewarded. You\xe2\x80\x99re given opportunities to leave a mark and build a legacy. But you won\xe2\x80\x99t do it alone. You\xe2\x80\x99re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.



Sr. Brand Manager, Canada Coffee

Reporting into the Director, Marketing Coffee, the Sr. Brand Manager, Canada Coffee will formulate the long-term strategy for Kraft Heinz\xe2\x80\x99s Brands and help implement the marketing plans. This role defines the product mix, pricing, packaging, trade merchandising, advertising, and promotion strategies. With oversight of the P&L, you\xe2\x80\x99re accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for the assigned business and implementing your marketing initiatives through leading the cross functional team. This includes partnering with the innovation team to improve quality, make packaging updates, cost reductions and new item launches. As well, driving strong collaboration with the central insights and communications team to bring compelling campaigns to market. Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions

Responsibilities:

Lead key initiatives, including but not limited to: strategic vision, pipeline creation, development and execution for the proposition

Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly

Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives

Lead cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches

Identify competitive, category, consumer, shopper, and retailer insights to validate current concepts and identify new opportunities that will drive growth, volume and profit objectives.

Qualifications:

Extensive experience in marketing for an established or startup CPG company

Consumer centric & growth mindset

Demonstrated ability to influence teams and experience managing multiple stakeholders

Strong \xe2\x80\x9cbig picture\xe2\x80\x9d perspective, while also delivering the innovation and brand management initiatives at hand

Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy

Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress

Location(s) Don Mills

Kraft Heinz is an Equal Opportunity Employer \xe2\x80\x93 Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.

Kraft Heinz