Job Description

Create Your Own Chemistry: What We Offer You

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world\xe2\x80\x99s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.
We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity and inclusion and through lifelong learning and development.
At BASF, we constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp as a Top Employer in Canada and the GTA in 2023, and for many consecutive years prior. We are also thrilled that, for the first time ever in 2023, we have been further recognized by Mediacorp as one of Canada\xe2\x80\x99s Top Employers for Diversity, as well as for Young People.
We invite you to join our best team on our journey to create solutions for a sustainable future!
Senior Brand Manager \xe2\x80\x93 InVigor (89774)
Location: Calgary, AB

Where the Chemistry Happens\xe2\x80\xa6

The Sr. Brand Manager, InVigor is responsible for the InVigor Seed brand strategy as it relates to the overall crop (Canola) solution campaign, supporting the annual product-on-ground (POG) budgets are achieved as well as managing the associated advertising, sales and promotion (ASP) budget.

Formula for Success: You Will\xe2\x80\xa6

• Collaborate with the InVigor Brand and Communications Lead to create demand for InVigor through brand awareness and engagement campaigns, utilizing a range of tactics including social, digital, PR, ensuring all materials are accurate and delivered on time.
  
• Develop clear segmentation, targeting and positioning strategies to support InVigor and create solutions, building targeted value propositions and connected offers.
  
• Utilize market research and competitive analysis to better understand behaviors and pain points for all buyers and influencers in the decision-making process.
  
• Work with the team on the InVigor PR Strategy and be accountable for InVigorResults.ca completion.
  
• Gain knowledge of AgConnect metrics to lead and be responsible for any outbound InVigor calling campaigns with the AgSolutions Call Centre. Responsible for InVigor training for the BASF AgSolutions Call Centre.
  
• Represent the InVigor team on BASF AgRewards program and be the InVigor lead for future InVigor commitment reseed programs, creating, leading and administering the InVigor focused programs for sales.
  
• Ensure that the sales teams are enabled and have access to the necessary tools and resources required to drive the strategy, support the sales process, and deliver an exceptional client experience.
  
• Be responsible for managing and coordinating the Internal Seed launch & Roll Outs.

Ingredients for Success: What We Look for in You\xe2\x80\xa6

• Bachelor\xe2\x80\x99s degree in agriculture, business, science, or related field of study.
  
• 10 years\xe2\x80\x99 experience within agricultural sales, marketing, seeds.
  
• Strong understanding of the Canadian canola market is preferred.
  
• Proven ability to effectively communicate and work leading and collaborating within cross functional teams.
  
• A proven track record of project completion and customer service in the agriculture industry is desired.
  
• Strong ability to prioritize combined with a keen attention to detail is required.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you \xe2\x80\x93 the whole you \xe2\x80\x93 in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you\xe2\x80\x99ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

Inclusion and Equal Opportunity Empoyment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact ta-canada@basf.com with the subject line \xe2\x80\x9cRecruitment Accommodation Request\xe2\x80\x9d.

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.
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