Job Description

Are you hungry to innovate? To do things differently? To work with a company that\xe2\x80\x99s real, thoughtful and very forward-thinking? Meet Riverside. We are an organic, \xe2\x80\x9cbetter for you\xe2\x80\x9d snack company, manufacturing award-winning, nutritious, allergen-free snacks. Your kids know us as MadeGood, tasty school-safe snacks. Your buddies on the go grab our GOOD TO GO delicious and nutritious snacks. And your pup begs for a Cookie Pal treat, our human-grade, vegan dog treats. At Riverside, we make delicious snacks that are good in every way. From our ingredients to our manufacturing practices, we\xe2\x80\x99ve raised every bar on every aspect. We\xe2\x80\x99re friendly and focused on creating foods that are good for you and good to the planet as well. Riverside Natural Foods is B-Corp certified, Triple-Bottom Line, Zero Waste, and Canadian owned and operated. Come work with a Canadian leader! We value teamwork, humility, respect, ownership, adaptability, passion and fun. You can learn more about us at www.riversidenaturalfoods.com We continue to grow and today are looking for a committed, talented, star to join our team as our Senior Brand Manager, Communications.


Position Summary/Objective:
We are seeking a highly motivated and collaborative senior communications manager to join our team. The ideal candidate will have experience building brand equity and awareness in the North American Market. They will also be adept at creating and executing marketing communications strategies, campaigns and tactics, leading an Integrated Agency team made up of both internal and external partners, managing brand partnerships, as well as developing timelines for and managing brand programs ranging from smaller tactical executions to big 360-degree programs. You bring fresh thinking and creative ideas to expand awareness, drive brand equity and create experiential marketing opportunities.



Primary Responsibilities:

• Lead communication and creative strategies, lead internal and external partners (IAT) to bring these strategies to market.

• • Translate brand priorities to communications priorities, working with brand marketing counterparts in key markets.
  • Develop and drive timelines, workback schedules and accountability with partners
  • Develop & Drive Strategies and execution through timelines for Always on and Fully Integrated Brand Activations across touchpoints both in and out of retail stores

• Lead communication integration with creative and media teams on 360 campaign planning, customer journey mapping, brand KPIs and provide direction for call to actions.
• Leads brand partnership strategy - identifying, negotiating, and managing partner relationships.
• Responsible for ongoing reporting of campaign and always on performance, gathering inputs from individual channel owners to provide recommendations on go-forward optimizations.
• Responsible for building and managing the Annual Marketing Budget, provide monthly and quarterly reconciliation on spends as well as recommending ways to optimize spend and drive greater effectiveness and efficiencies.

• 
  Reporting Relationships

• The Sr. Brand Communications Manager reports to the Sr Director of Marketing, MadeGood
• While this role is an individual contributor role, they achieve their mandate by collaborating and influencing brand, internal and external agency team members.

Education / Qualifications Experience and Skills:

• At least 7+ years experience in consumer-facing marketing, agency experience or in-house experience brand side
• Proven expertise in leading cross functional partners to develop and execute creative campaigns in market
• Strong experience in brand building via 360 content strategies and campaigns.
• Experience managing brand partnerships.
• Experience managing brand budgets
• Extensive knowledge of various channels in the marketing mix and their role to driving brand growth and equity including Paid, Owned, and Earned channels (Digital, Retailer.com (omni), Public Relations, Partnerships, Experiential, In Store, etc)
• Passion for Riverside Values

Skills and Abilities:

• Highly Collaborative, Organized, and Self-Starter
• Performance Minded, ability to glean lessons and translate that in to future-forward recommendations
• Very comfortable with change and ambiguity, adaptable and flexible to work with different stakeholders
• Positive Attitude and passion to persevere. Adept at working in an environment where you impact change / growth in process, tools and ways of working
• Approachability / Interpersonal savvy; Strong relationship building and communication skills
• Strong leadership and team building skills and ownership mentality. With the ability to balance designing, delegating, and rolling up your sleeves

• Operates with agility with strong strategic thinking, problem-solving and simplification skills
• Ability to excel in a fast-paced entrepreneurial environment.
• Embraces, demonstrates, and upholds Riverside\xe2\x80\x99s values of teamwork, humility, respect, ownership, adaptability, grit and fun.

What We Offer:

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or IRA matching for an empowered financial journey
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply: If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the subject line Senior Brand Manager, Communications or click the apply button! Riverside Natural Foods is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.