Job Description

Requisition Number: 179368

Position Title: Associate Brand Manager II

External Description:

Brand is the one team at EA who oversees \xe2\x80\x9cthe entire field\xe2\x80\x9d from long-term strategy, product creation to go-to-market activity. Our measure of success is to build positive brand equity with our players which keeps them excited to play the current game and the games to come.

You will report to the Sr. Brand Manager, Brand Management of Madden NFL and will be an important contributor to the Brand Management team based in EA Orlando, United States.

Responsibilities

Work with studio, commercial and marketing to identify the goals and priorities for the American Football business, with a specific focus on our digital business and future growth.

Support the brand, marketing, studio, marketing analytics, consumer insights and other partners in building long-term strategies which will be the foundation for the American Football brand growth strategy.

Support the product and live service strategy for the Madden NFL business.

Support Brand Management leadership and other partners to outline a 3-year strategy to grow user engagement.

Deliver brand goals, partnering with studio, commercial and marketing to lead cross-discipline understanding while providing services and growth expertise.

Distill large volumes of consumer feedback into tangible insights.

Build data models to influence the short- and long-term strategy for Madden NFL and other EA SPORTS products.

Be the liaison between Brand Management and data teams such as Commercial Intelligence and Studio Data & Insights (SDI) and collaborate to make data informed decisions.

Work with the analytics teams to assess short- and long-term risks.

Support marketing and commercial plans and assist with brand approvals for product and marketing assets.

Qualifications

2+ years product marketing or brand management experience where you have helped improve brand growth and brand experiences.

Experience supporting collaboration across Product Development, Commercial, and Marketing teams.

Understanding of consumer marketing best practices.

Experience driving revenue opportunities for an e-commerce or digital business.

Understanding of financial analysis

Build analytics models to improve current business and identify new business opportunities.

Build structured data sets from unstructured data sets

Background working in Tableau, Excel (can perform complex functions), Analytics tools, Think Cell, or other data tools.

Knowledge of the sports, gaming, or entertainment field.

You have an interest in American Football and EA SPORTS

City:

State:

Community / Marketing Title: Associate Brand Manager, Madden NFL

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We\'re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 0

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We\'re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Electronic Arts