Job Description

We are looking for a Social Media Coordinator to join our team as a member of ICON. As a Social Media Coordinator, you will be responsible for developing and executing effective social media strategies to enhance our brand presence, engage with our target audience, and drive traffic to our digital platforms. The ideal candidate will have a deep understanding of various social media platforms, excellent communication skills, and a passion for staying up-to-date with the latest trends and best practices in social media marketing. Primary Responsibilities Duties would include but not limited to: \xe2\x97\x8f Develop and implement comprehensive social media strategies across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. \xe2\x97\x8f Create and curate engaging, high-quality content for social media platforms, including posts, graphics, videos, and other multimedia formats. \xe2\x97\x8f Monitor social media channels for brand mentions, comments, and messages, and respond promptly and professionally. \xe2\x97\x8f Engage with our social media audience by liking, commenting, and sharing relevant content, and actively participate in conversations to build brand loyalty and increase brand awareness. \xe2\x97\x8f Collaborate with the marketing team to ensure brand consistency and alignment of social media campaigns with overall marketing goals. \xe2\x97\x8f Stay up-to-date with the latest social media trends, tools, and best practices, and propose innovative ideas to enhance our social media presence. \xe2\x97\x8f Track and analyze social media metrics, including reach, engagement, and conversion rates, and provide regular reports to management with actionable insights and recommendations. \xe2\x97\x8f Manage social media advertising campaigns, including budget allocation, targeting, ad creation, and performance tracking. \xe2\x97\x8f Conduct competitor research to identify industry trends, benchmark against competitors, and identify opportunities for improvement. \xe2\x97\x8f Monitor and respond to online reviews, ensuring positive customer experiences and addressing any negative feedback in a timely and professional manner. \xe2\x97\x8f Other duties as assigned by the supervisor Desired Experience & Requirements \xe2\x97\x8f Bachelor\'s degree in marketing, communications, or a related field (or equivalent experience). \xe2\x97\x8f Proven experience as a Social Media Coordinator or similar role, with a strong portfolio showcasing successful social media campaigns. \xe2\x97\x8f In-depth knowledge of social media platforms, their respective functionalities, and best practices for content creation and engagement. \xe2\x97\x8f Familiarity with social media management tools, analytics platforms, and advertising platforms. \xe2\x97\x8f Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt the tone and style of communication to suit various platforms and target audiences. \xe2\x97\x8f Strong organizational and time management skills, with the ability to multitask and prioritize tasks effectively in a fast-paced environment. \xe2\x97\x8f Creative mindset with the ability to think outside the box and propose innovative ideas. \xe2\x97\x8f Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. \xe2\x97\x8f Basic graphic design skills and familiarity with tools such as Canva or Adobe Creative Suite are a plus. \xe2\x97\x8f Passion for staying up-to-date with the latest trends, news, and developments in social media marketing. Key Competencies \xe2\x97\x8f Strong attention to detail \xe2\x97\x8f Able to take initiative \xe2\x97\x8f Possess the ability to multitask \xe2\x97\x8f Organized, reliable and pays strong attention to detail \xe2\x97\x8f Ability to work in a fast-paced and constantly changing environment If you are a social media-savvy individual with a passion for creating engaging content, building brand presence, and driving results through social media, we would love to hear from you. Please submit your resume, portfolio, and a brief explanation of your approach to social media marketing. ABOUT ICON ICON is a full-service organization with a 120,000 square foot state-of-the-art production facility based in Markham, Ontario. With additional offices based in Toronto, New York, and Montreal, we are unmatched in terms of technology, production capabilities, and product diversity, serviced by the most experienced and knowledgeable team of display graphics, digital signage, video production, and print professionals in the business. ICON\xe2\x80\x99s reputation for reliability, quality workmanship, professionalism, and customer service are well earned and reflected by the trust and loyalty of clients we serve. As a multi-faceted visual communications media company, we serve our clients\xe2\x80\x99 needs of transforming spaces in retail, out-of-home advertising, digital, corporate/event marketing, hospitality, and consumer packaged goods (CPG) industries. Our company name represents strength and innovation, both of which are necessary for growth and success within our respective industries. Within ICON we have two divisions \xe2\x80\x93 ICON Media and ICON Visual, these divisions support the commitment we give to our clients to continue being leaders in All Things Visual. We thank all applicants, however, only those selected for an interview will be contacted. ICON is an equal opportunity employer and we encourage candidates from diverse backgrounds to apply. ICON is a supporter of AODA (Accessibility for Ontarians with Disabilities Act). Accommodation will be provided to all applicants with disabilities during the recruitment process. Please include a summary of the accommodation required in your application email. Job Types: Full-time, Permanent Benefits:

• Casual dress
• Company events
• On-site parking

• Monday to Friday

• Marketing: 1 year (preferred)